PRESS RELEASE
07 June 2010
Apple Presents iPhone 4
All-New Design with FaceTime Video Calling, Retina Display, 5 Megapixel Camera & HD Video Recording
Thinnest Smartphone Ever
AUCKLAND, New Zealand—8 June 2010—Apple® today presented the new iPhone® 4 featuring FaceTime, which makesthe dream of video calling a reality, and Apple’s stunning new Retina display, the highest resolution display everbuilt into a phone, resulting in super crisp text, images and video. In addition, iPhone 4 features a 5 megapixel camerawith LED flash, HD video recording, Apple’s A4 processor, a 3-axis gyro and up to 40 percent longer talktime—in a beautiful all-new design of glass and stainless steel that is the thinnest smartphone in the world. iPhone4 comes with iOS 4, the newest version of the world’s most advanced mobile operating system, which includes over 100new features and 1500 new APIs for developers. iOS 4 features Multitasking, Folders, enhanced Mail, deeper Enterprisesupport and Apple’s new iAd mobile advertising platform. iPhone 4 will be available in the US, UK, France, Germany and Japan on June 24, starting in the US at just US$199 for qualified buyers with a two year contract.*
“iPhone 4 is the biggest leap since the original iPhone,” said Steve Jobs, Apple’s CEO. “FaceTimevideo calling sets a new standard for mobile communication, and our new Retina display is the highest resolution displayever in a phone, with text looking like it does on a fine printed page. We have been dreaming about both of thesebreakthroughs for decades.”
FaceTime is as mobile as your phone, so you can see your loved ones and friends anywhere there is Wi-Fi. Using FaceTime isas easy as making a regular voice call, with no set-up required, and you can instantly switch to the rear camera to showothers what you are seeing with just a tap.
Apple’s stunning 3.5 inch Retina display has 960 x 640 pixels—four times as many pixels as the iPhone 3GS and78 percent of the pixels on an iPad™. The resulting 326 pixels per inch is so dense that the human eye is unable todistinguish individual pixels when the phone is held at a normal distance, making text, images and video look sharper,smoother and more realistic than ever before on an electronic display.
iPhone 4 is the thinnest smartphone ever—9.3 millimeters—with an all-new design and build quality like noother mobile device. The front and back are made of aluminosilcate glass, chemically strengthened to be 30 times harderthan plastic, more scratch resistant and more durable than ever. The front and back glass have an oil-resistant coatingthat helps keep it clean, and encircling iPhone 4 is a highly finished stainless steel band made of a custom alloy that isforged to be five times stronger than standard steel.
iPhone 4 features a new 5 megapixel autofocus camera with a 5x digital zoom, a backside illuminated sensor and built-inLED flash that allows you to take amazing pictures even in low light and dark environments. iPhone 4 lets you record andedit incredible HD video and the popular tap to focus feature now works while recording video. You can use the iPhone4‘s LED flash for both still photography and video recording. The new iMovie® app for iPhone lets you combinemovie clips, add dynamic transitions and themes and include photos and music.
iPhone 4 is the best mobile device ever for games and entertainment, with access to tens of thousands of games andentertainment apps on the revolutionary App Store. Every iPhone 4 has a built-in 3-axis gyro that when combined with theaccelerometer provides 6-axis motion sensing such as up and down, side to side, forward and backward and pitch and roll,making it perfect for gaming. Developers can access the gyro using the new CoreMotion API to make games and other appsthat go well beyond what other mobile devices offer.
iPhone 4 comes with iOS 4, the newest version of the world’s most advanced mobile operating system. With over 100new features, it includes Multitasking, Folders, enhanced Mail, deeper Enterprise support and Apple’s new iAd mobileadvertising platform. With Multitasking, users can now instantly switch between any of their apps while preserving batterylife. With Folders, users can easily organize their apps into collections by simply dragging one app on top of another. Afolder is automatically created and named based on the category of apps selected. Users can change the name of any folderat any time. In addition, users can now customise their lock and home screens with an array of supplied wallpapers or withany of the photos on their phone.
The new iBooks® app will be available for iPhone 4 as a free download from the App Store and includes Apple’snew iBookstore, the best way to browse and read books on a mobile product. The iBooks app will sync your currentplace in a book, along with any bookmarks, highlights and notes you have created, between copies of the same book on youriPad, iPhone or iPod touch®. iBooks users can also now read and store PDFs right in iBooks. Users have downloaded over five million books in the first two months.
More than five billion apps have been downloaded from the revolutionary App Store and more than 225,000 apps are availableto consumers in 90 countries. Almost 100 million iPhone and iPod touch users around the world can choose from anincredible range of apps in 20 categories, including games, business, news, sports, health, reference and travel.
iPhone 4 delivers an amazing seven hours of talk time on 3G networks, up to 10 hours of web browsing on Wi-Fi and up tosix hours on 3G, and up to 10 hours of video playback and up to 40 hours of audio playback.** iPhone 4 is powered byApple’s new A4 processor that provides exceptional processor and graphic performance along with long battery life.iPhone 4 features a second microphone and advanced software to suppress unwanted background noise for improved callquality when in loud places. iPhone 4 also offers 802.11n Wi-Fi networking and adds quad-band HSUPA to provide 7.2Mbpsdownlink and 5.8Mbps uplink capability.***
Pricing & Availability
iPhone 4 will roll out worldwide to 88 countries by the end of September. iPhone 4 will be available by the end of July in Australia, Austria, Belgium, Canada, Denmark, Finland, Hong Kong, Ireland, Italy, Luxembourg, Netherlands, Norway, New Zealand, Singapore, South Korea, Spain, Sweden and Switzerland.
iPhone 4 will roll out worldwide to 88 countries by the end of September. iPhone 4 will be available by the end of July in Australia, Austria, Belgium, Canada, Denmark, Finland, Hong Kong, Ireland, Italy, Luxembourg, Netherlands, Norway, New Zealand, Singapore, South Korea, Spain, Sweden and Switzerland.
*Qualified customers only. Requires a new two year AT&T rate plan, sold separately. US customers only.
**Battery life depends on device settings, usage and other factors. Actual results vary.
***Speed is dependent on mobile network capability.
****iOS 4 is compatible with iPhone 3G, iPhone 3GS, iPhone 4, second and third generation iPod touch (late 2009 models with 32GB or 64GB). Some features may not be available on all products. For example, Multitasking requires iPhone 3GS, iPhone 4 or third generation iPod touch (late 2009 models with 32GB or 64GB).
- Apple, the Apple logo, Mac, Mac OS, Macintosh, iPhone, iPad, iMovie, iBooks, iPod touch and iTunes are trademarks of Apple. Other company and product names may be trademarks of their respective owners.