PRESS RELEASE October 10, 2013

iPhone 5s & iPhone 5c Arrive in Italy, Russia, Spain & More Than 25 Countries on Friday 25 October

Available in India, Mexico & More Than a Dozen Additional Countries on Friday 1 November

CUPERTINO, California - 10 October 2013 - Apple® today announced iPhone® 5s, the most forward-thinking smartphone in the world, and iPhone 5c, the most colourful iPhone yet, will be available in Italy, New Zealand, Russia, Spain and more than 25 additional countries on Friday 25 October. iPhone 5s and iPhone 5c will also be available in more than a dozen countries on Friday 1 November, including India and Mexico. 
iPhone 5s redefines the best smartphone experience in the world with amazing new features all packed into a remarkable thin and light design, including the Apple-designed A7 64-bit chip, all-new 8 megapixel iSight® camera with True Tone flash and introducing Touch ID™, an innovative way to simply and securely unlock your phone with just the touch of a finger. iPhone 5c features an all-new design, packed with features people know and love like the beautiful 4-inch Retina® display, blazing fast performance of the A6 chip, and the 8 megapixel iSight camera—all while delivering great battery life.¹ iPhone 5s and iPhone 5c both offer more 4G LTE bands² than any other smartphone in the world and include all-new FaceTime® HD cameras. 
iPhone 5s and iPhone 5c come with iOS 7, the most significant iOS update since the original iPhone, featuring a stunning new user interface, completely redesigned with an elegant colour palette, distinct, functional layers and subtle motion that make it feel more alive. iOS 7 has hundreds of great new features, including Control Center, Notification Center, improved Multitasking, AirDrop®, enhanced Photos and Safari®.
iPhone 5s comes in gold, silver or space grey for a recommended retail price of NZD$1,049 inc. GST for the 16GB model, NZD$1,199 inc. GST for the 32GB model and NZD$1,349 inc. GST for the 64GB model. iPhone 5c comes in blue, green, pink, yellow and white for a recommended retail price of NZD$899 inc. GST for the 16GB model and NZD$1,049 inc. GST for the 32GB model. iPhone 5s cases come in beige, black, blue, brown, yellow and (RED) for a recommended retail price of NZD$59 inc. GST and iPhone 5c cases come in blue, green, pink, yellow, black and white for a recommended retail price of NZD$45 inc. GST. iPhone 5s, iPhone 5c and cases for both phones will be available through the Apple Online Store (www.apple.com/nz) and select Apple Authorised Resellers. iPhone 4s is available for a recommended retail price of NZD$649 inc. GST.

iPhone 5s and 5c will be available on Friday 25 October in Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, French West Indies, Greece, Hungary, Ireland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Macau, Malta, Netherlands, New Zealand, Norway, Poland, Portugal, Reunion Island, Romania, Russia, Slovakia, Slovenia, South Korea, Spain, Sweden, Switzerland, Taiwan and Thailand. iPhone 5s and 5c will also be available on Thursday 31 October in Malaysia and on Friday 1 November in Albania, Armenia, Bahrain, Colombia, El Salvador, Guam, Guatemala, India, Macedonia, Mexico, Moldova, Montenegro, Saudi Arabia, Turkey and UAE. Both iPhone 5s and iPhone 5c are currently available in the US, Australia, Canada, China, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore and the UK. 
¹ Battery life depends on device settings, usage and other factors. Actual results vary.
² 4G LTE is available through select carriers. Network speeds are dependent on carrier networks, check with your carrier for details.
Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.
Press Contacts:
Fiona Martin
Apple
fmartin@apple.com
+61 2 8987 8230

    Apple, the Apple logo, Mac, Mac OS, Macintosh, iPhone, iSight, Touch ID, Retina, FaceTime, AirDrop, Safari, Siri, iTunes Radio, iTunes and App Store are trademarks of Apple. Other company and product names may be trademarks of their respective owners.