PRESS RELEASE March 21, 2016

Apple Introduces iPhone SE — The Most Powerful Phone with a Four-inch Display

Featuring A9 Chip & Advanced 12-Megapixel iSight Camera

CUPERTINO, California — 22 March 2016 — Apple® today introduced iPhone® SE, the most powerful phone with a 4-inch display, in a beloved compact aluminium design that has been updated with matte-chamfered edges, a colour-matched stainless steel Apple logo, and four gorgeous metallic finishes, including rose gold. iPhone SE offers exceptional performance with the same 64-bit A9 chip offered in iPhone 6s and iPhone 6s Plus for blazing fast speeds, longer battery life, faster wireless, a 12-megapixel iSight® camera featuring Live Photos™ and 4K video, and Touch ID®.
“iPhone SE is an exciting new idea — we started with a beloved, iconic design and reinvented it from the inside out. The result is the most beautiful and powerful phone with a 4-inch display in the world,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “iPhone SE is packed with a stunning 4-inch Retina display, advanced 64-bit A9 chip with M9 motion co-processor, longer battery life, 12-megapixel iSight camera with True Tone flash, Live Photos, 4K video, faster LTE and Wi-Fi, and Touch ID. Everyone who wants a smaller phone is going to love iPhone SE.”
The Most Powerful Phone with a 4-inch Display
iPhone SE takes a beloved iPhone design and reinvents it from the inside out, giving customers a powerful, full-featured iPhone no matter which model they choose. The 64-bit A9 chip, introduced in iPhone 6s and iPhone 6s Plus, offers iPhone SE customers two times faster CPU and three times faster GPU performance compared to iPhone 5s, all with gains in energy efficiency for improved battery life. M9, Apple’s next-generation motion coprocessor, is integrated into A9 allowing more features to run all the time at lower power, including “Hey Siri” without having to pick up your iPhone, and a range of fitness tracking capabilities like measuring your steps and distance. iPhone SE users can browse, download and stream content even faster with Wi-Fi up to three times and 4G LTE up to 50 per cent faster than iPhone 5s.* iPhone SE also includes more LTE bands for better worldwide roaming.
With an easy-to-use interface, amazing features, and security at its core, iOS 9 is the foundation of iPhone SE and brings powerful built-in apps like Messages, FaceTime®, Photos, Music and Maps to iPhone users. iOS 9 also brings more intelligence to iPhone SE with proactive assistance, powerful search, improved Siri® features, and a new Night Shift™ feature that uses your iPhone SE’s clock and geolocation to automatically adjust the colours in the display to the warmer end of the spectrum after dark and may even help you get a better night’s sleep.
All of these innovations are packed into a light and compact phone designed to fit comfortably in your hand, crafted from bead-blasted aluminium for a satin-like finish, refined matte-chamfered edges, a new colour-matched stainless steel inset Apple logo and a brilliant 4-inch Retina® display.
The World’s Most Popular Camera
iPhone SE has an advanced 12-megapixel iSight camera featuring Focus Pixel technology for fast focusing, an Apple-designed image signal processor, advanced noise reduction, third-generation local tone mapping and better face detection, all resulting in sharper, more detailed photos like the ones shot on iPhone 6s. With Live Photos on iPhone SE, customers can go beyond snapshots to capture moments in motion and relive unforgettable memories with sound. Live Photos are beautiful 12-megapixel photos that, with just a touch, reveal the moments immediately before and after the shot was taken, so users can enjoy a living memory rather than an instant frozen in time.
Additional camera advancements include:
— The ability to shoot HD video with support for 4K at a resolution of 3840 x 2160. After capturing 4K video, customers can edit on a Mac®, PC or iPad®, and with the latest version of iMovie® on iPhone, can even edit two simultaneous streams of 4K on iPhone SE.
— Retina Flash, which momentarily makes the display three times brighter with True Tone® lighting technology, for wonderfully bright selfies in low light with the FaceTime HD camera.
— Features introduced with iPhone 6s, including up to 63-megapixel panorama photos, video capture up to 60fps for 1080p video and 240fps for slo-mo, time-lapse with video stabilisation and cinematic video stabilisation.
Pricing & Availability
— iPhone SE will be available in space grey, silver, gold and rose gold metallic finishes in 16GB and 64GB models for a recommended retail price starting at NZ$749 inc. GST from apple.com/nz, selected Apple Authorised Resellers and carriers.
— Customers in New Zealand, Australia, Canada, China, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore, the UK, US Virgin Islands and the US will be able to order iPhone SE beginning Thursday, 24 March PDT, with availability beginning Thursday, 31 March.
— Apple-designed accessories including leather cases in black and midnight blue will be available for a recommended retail price of NZ$75 inc. GST, and Lightning® Docks in colour-matched metallic finishes are currently available from apple.com/nz and select Apple Authorised Resellers for a recommended retail price of NZ$95 inc. GST.
– Every customer who buys iPhone SE from apple.com/au will be offered free Personal Setup online, to help them customise their iPhone by setting up email, showing them new apps from the App Store® and more.
* Data plan required. 4G LTE is available in select markets and through select carriers. Speeds vary based on site conditions and carrier. For details on 4G LTE support, contact your carrier and see www.apple.com/iphone/lte.
Apple revolutionised personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, OS X, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
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Press Contacts:
Fiona Martin
Apple
fmartin@apple.com
+61 2 8987 8230
Nelly Assayag
Apple
nassayag@apple.com
+61 2 8987 8490

    Apple, the Apple logo, iPhone, iSight, Live Photos, Touch ID, Apple Pay, FaceTime, Siri, Night Shift, Retina, Mac, iPad, iMovie, True Tone, Lightning, App Store and Apple Store are trademarks of Apple. Other company and product names may be trademarks of their respective owners.