FEATURE 18 May 2020

As Pride goes virtual, Apple Watch Pride Edition helps community and advocacy continue worldwide

An animated illustration of people celebrating Pride.
Like most high school seniors, Elle Smith hasn’t had the year they imagined. Prom was cancelled. A graduation ceremony is up in the air. But one thing Elle hasn’t compromised on is weekly virtual meetings of their Austin, Texas, high school’s Genders and Sexualities Alliance, a club for LGBTQ students and allies to come together and find community. Elle restarted the club in their freshman year and has led it ever since. 
“Not everyone has a safe and supportive family situation,” Elle explained. “We’re all missing out on a lot of different life events. It’s about honouring the changes in people’s lives, and marking the milestones we want to mark, while still being safe. We’re trying to make sure that students have access to fun and relaxation, too.” 
Elle Smith holds their GLSEN award trophy.
Elle Smith was honoured as GLSEN’s Student Advocate of the Year last spring.
It’s this commitment to community and advocacy that led to Elle’s being named Student Advocate of the Year by GLSEN, a US-based LGBTQ organisation that has inspired and helps lead a global movement to end discrimination, harassment, and bullying in schools. GLSEN supports student advocates like Elle and provides the resources that help them change their communities, one conversation at a time. 

“Pride season is a time where it feels safer to be authentic. It’s the ideal world where you’re able to be safe, you’re able to be yourself, and you’re able to be loud.”  

That work is particularly important during Pride month, observed every June in the US. Normally a time of parades and protests, organising and advocacy, festivals and community, Pride gatherings in many places have been cancelled because of the ongoing COVID-19 pandemic. But the work done by advocates like Elle hasn’t disappeared — it’s adapted to meet an urgent need. 
“Pride season is a time where it feels safer to be authentic. It’s the ideal world where you’re able to be safe, you’re able to be yourself, and you’re able to be loud,” Elle said. “I think everyone who’s involved with LGBTQ organisations has done a great job shifting our programs and outreach to a virtual format. We want to keep our momentum going and make sure everyone has access to resources just as they would have pre-COVID.”
GLSEN is just one of the organisations whose work on behalf of LGBTQ people Apple directly supports with its annual Apple Watch Pride Edition band and face collection. Apple not only aims to help users celebrate Pride in their own lives, but it also directly supports the work of organisations like GLSEN and advocates like Elle. 
This year’s artfully unique Pride Edition Sport Band is joined for the first time by the new Apple Watch Nike Pride Edition Sport Band. Both are available today from apple.com/nz and the Apple Store app, and pair beautifully with new matching Pride Watch faces that are coming soon as a part of watchOS 6.2.5.
Through this effort, Apple and Nike are proud to support LGBTQ organisations doing vital advocacy and community-building worldwide, including GLSEN, PFLAG, The Trevor Project, Gender Spectrum, The National Center for Transgender Equality, and ILGA World, which brings together more than 1,500 member organisations in more than 150 countries and regions. 

Images of Apple Watch Pride Edition

Press Contacts

Loren Helmrich

Apple

lhelmrich@apple.com

+61 2 8987 8684

Alex Waldron

Apple

awaldron@apple.com