iPhone Duo

Hello, hello.

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iPhone Duo, held by two hands in landscape orientation, unfolded, interior display features Home Screen

iPhone 18 Pro

Pro further.

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iPhone 18 Pro, burgundy color (dark red), back exterior, Pro Fusion camera system at top, Apple logo in center, Side exterior, Side button, Camera Control, the word Pro written in large silver colored text and glowing with a blue and pink neon effect

Apple HomeView

Designed for life at home.

Available starting 13.11

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Multiple Apple HomeView devices, shown in an assortment of colours, highlighting a variety of colourful screens

Apple Watch Series 12

The most accurate heart rate sensing in a wearable.1

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Two Apple Watch Series 12 devices, aluminum case, dark bronze color, olive Sport Band, one showing front of watch with Heart Rate app, one showing back of watch with Health Sensing System with glowing green LED lights

Apple Watch Ultra 4

A battery you can’t outrun.

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Apple Watch Ultra 4, titanium case, natural color, right exterior, Digital Crown, raised side button, digital watch face, translucent gray Ocean Band

iPad Air

Now supercharged by M4.

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iPad Air models floating, back exterior, single-lens camera, front exterior, rounded corners, black display bezel

MacBook Air

Now supercharged by M5.

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Two open MacBook Air laptops in sky blue color forming arrow shape, emphasizing narrow profile

AirPods Pro 3

The world’s best in-ear Active Noise Cancellation.2

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AirPods Pro 3, wireless headphones, white colour, silicone tips

MacBook Neo

Amazing Mac. Surprising price.

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MacBook Neo in bright citrus colour, balanced on fingertips of open hand, screen displaying colourful abstract pattern