Apple Retail UK Limited Apple Store Purchase Policies


If you are not satisfied with your purchase, you may return the product with the original receipt and original packaging within fourteen (14) calendar days of purchase. The following additional restrictions apply to these returns:

  • If the item is returned in the original box with included accessories, we will exchange it or offer a refund.
  • Opened software, memory, and other media can be exchanged for the same item, but cannot be returned for a refund.
  • Custom-configured products, including personalized iPads, cannot be returned or exchanged.

If you are a consumer and have purchased faulty or mis-described products, you should return them as soon as possible after discovery of the fault or mis-description. You must also provide the original receipt or proof of purchase. If investigation reveals the products as sold were faulty or mis-described, Apple will replace or repair them or provide you with a full refund.

All refunds under this Policy will be made using the original payment method. For cash, cash equivalent or cheque refunds over £789, Apple will transfer the money to your bank account within ten (10) business days of the return of the product.

Apple provides security features to enable you to protect your product in case of loss or theft. If these features have been activated and cannot be disabled by the person in possession of the phone, Apple may refuse the return or exchange.

Products can be returned only in the country in which they were originally purchased.

Should you wish to return ten or more of the same product, you must return them to the Apple Store where you originally purchased them.

Additional Apple Product Terms

By making this purchase, you expressly acknowledge that:

  • A SIM card from an Apple approved carrier may be required to activate certain Apple product features. This service is sold separately and is solely the responsibility of the carrier;
  • Purchases made using a financial agreement are subject to the terms of your agreement and may not be capable of being returned under this Policy. Please check the terms of your agreement; and
  • Wireless carriers have different service-cancellation policies. Returning your Apple product may not automatically cancel or reset your wireless account. You are responsible for your wireless service agreement and for any applicable fees associated with your wireless account. Please contact your wireless service provider for more information.

The purchase and use of Apple products is subject to terms and conditions found at: and

Making unauthorized modifications to the software on an iPhone violates the iPhone software license agreement, and the inability to use iPhone due to unauthorized software modifications is not covered under warranty.

Purchase Orders

Purchases made using a purchase order are subject to “Net 30” terms.


Should Apple reduce its price on any Apple branded product within fourteen (14) calendar days of the date of purchase, you may request a refund of the difference between the price paid and the current selling price. An original purchase receipt is required and you must request your refund within fourteen (14) calendar days of the price reduction. Apple reserves the right to change prices for products displayed at an Apple Store at any time, and to correct pricing errors that may inadvertently occur.

Export Notice

Apple products are subject to export control laws and regulations and must be purchased, sold, exported, re-exported, transferred or used in compliance with such export laws and regulations.

Gift Cards

For Apple Store Gift Card policies, please consult the back of your Apple Gift Card.

Gift Receipt Return Policy

Gift items purchased at a retail Apple Store can be returned with an original Gift Receipt within fourteen (14) calendar days of the date of purchase. If the item is returned in the original box with the original packaging, we will exchange it or offer you an Apple Gift Card equal to the purchase price of the gift. All other standard purchase policies outlined above apply.

Product Availability and Limitations

Given the popularity and/or supply constraints of some of our products, Apple reserves the right, in its sole discretion and at various times, to refuse or limit the quantity of products available for purchase by its customers. Apple may require additional qualifying information prior to accepting or processing any offer to purchase.

Business Name and Business Ownership

The Apple Retail Store’s legal business name in the United Kingdom is ‘Apple Retail UK Limited’ with registration number 4996702. Please direct Apple Retail Store enquiries to its registered business address at c/o TMF Group, 8th Floor, 20 Farringdon Street, London, EC4A 4AB, United Kingdom.