Introducing the new iMac, iPad Pro, iPhone 12 in purple, AirTag and Apple TV 4K.

Profile view of iMac in all seven colours.


All new inside and out. Impossibly thin. 24-inch 4.5K Retina display.1 The best speakers, mics and camera in a Mac. Supercharged by the M1 chip.

iPad Pro

M1 chip. 12.9-inch Liquid Retina XDR display.2 5G capabilities.3 New Ultra Wide front-facing camera with Centre Stage.

iPhone 12

Fastest chip in a smartphone. 5G.4 A brighter, more colourful OLED display. Ceramic Shield with 4x better drop performance.5 Now. In. Purple.

Animation of two purple iPhone 12 models sliding by each other.


Attach one to your keys, slip another in your backpack. Just like that, they’re on your radar in the Find My app.

Animation of a spinning AirTag being located by an iPhone using Precision Finding.

A12 Bionic chip. All-new Siri Remote. 4K High Frame Rate HDR.6 And experience your favourite Apple services on the big screen.