Apple Trade In

You could get credit for your eligible device. Or have it recycled for free.

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Products should leave their mark on the world, not the planet.

Learn more about Apple and the environment

iPhone XR

All-screen design. The longest battery life ever in an iPhone.
The fastest performance. Studio-quality photos.

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iPhone XS

The largest Super Retina display. The fastest performance with A12 Bionic. The most secure facial authentication with Face ID. Breakthrough dual cameras with Depth Control.

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iPad Air

Power isn’t just for the pros.
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Learn more about Apple TV plus

Original stories from the most creative minds in TV and film.

Original stories from the most creative minds in TV and film.
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Apple Watch Series 4

More powerful, more colourful.
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Learn more about Apple Arcade

Apple Arcade

Games that redefine games.
Coming to the App Store later this year.
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Memoji your face. Find any photo. Drive undistracted. Reply with a thumbs-up. Locate a lost iPhone. Magnify text. Get enough sleep. FaceTime 31 friends.

That’s iPhone

See all kinds of things iPhone can do

AirPods

Wireless charging.
Voice-activated Siri. More magical than ever.
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