Inspired by the colours of the Pan‑African flag, the Black Unity Collection celebrates a symbol that unites people across the African Diaspora. Apple supports organisations dedicated to advancing racial equity and justice.
Make your move. A new fitness experience powered by Apple Watch. Try world-class workouts on your iPhone, iPad and Apple TV. And now you can get three months on us when you buy an eligible Apple Watch.5
Apple Watch StudioAny case. Any band. Any style you want.Your watch. Your way.
Now you can pair the classic Hermès case with any Hermès band to create a signature style.Now you can choose any Nike case and pair any Nike band for a style that's actively you.
This collection features a watch band and face inspired by the colours of the Pan-African flag — red for the blood that unites people of the African Diaspora and was shed for their liberation, black for the Black people whose existence is affirmed by the flag, and green for the vibrant natural wealth of Africa.
Apple supports these organisations dedicated to advancing racial equity and justice: Black Lives Matter Support Fund via the Tides Foundation; European Network Against Racism; International Institute on Race, Equality and Human Rights; Leadership Conference Education Fund; NAACP Legal Defense and Educational Fund, Inc.; and Souls Grown Deep.
Racial Equity and
Justice Initiative.
This collection is only a small part of a commitment Apple has made to challenge systemic barriers that exist for communities of color, and particularly for the Black community.