iPhone 12 and iPhone 12 mini

Blast past fast.


iPhone 12 Pro and iPhone 12 Pro Max

It’s a leap year.


Which iPhone is right for you?

iPhone 12 Pro

  • 6.1-inch or 6.7-inch
    Super Retina 
    XDR display2
  • 5G connectivity3
  • A14 Bionic chip
  • Pro camera system
    (Ultra Wide, Wide, Telephoto)
  • LiDAR Scanner for Night mode portraits and next‑level AR
  • Compatible with
    MagSafe accessories

iPhone 12

  • 5.4-inch or 6.1-inch
    Super Retina 
    XDR display2
  • 5G connectivity3
  • A14 Bionic chip
  • Advanced dual‑camera system
    (Ultra Wide, Wide)
  • Not Applicable
  • Compatible with
    MagSafe accessories

iPhone 11

  • 6.1-inch
    Liquid Retina HD display2
  • 4G LTE3
  • A13 Bionic chip
  • Dual-camera system
    (Ultra Wide, Wide)
  • Not Applicable
  • Not Applicable

iPhone SE

  • 4.7-inch (diagonal)
    Retina HD display
  • 4G LTE3
  • A13 Bionic chip
  • Single-camera system
  • Not Applicable
  • Not Applicable

Apple Trade In

You could get credit towards a new iPhone when you trade in your eligible smartphone at an Apple Store.1

It’s good for you and the planet.

Learn more

Why Apple is
the best place
to buy iPhone.

You can choose a payment option that works for you, pay less with a trade‑in, connect your new iPhone to your carrier and get set up quickly. You can also chat with a Specialist at any time.

Learn more

Featured accessories


Snap on a magnetic case, wallet or both. And get faster wireless charging.


Discover new engraving options for AirPods. Mix emoji, text and numbers.

Free, no‑contact

See check-out for delivery dates.

Learn more

Apple Store app

The easiest way to buy your new iPhone is from your current iPhone.



0% interest available.

Learn more

What makes an iPhone an iPhone?

Switch to iPhone

So many reasons. So incredibly easy.

Learn more


What you share
should be up to you.

Learn more

Get more out of your iPhone.

Apple One

Bundle up to six Apple services. And enjoy more for less.

Apple TV Plus

Get one year of Apple TV+ on us when you buy an eligible iPhone.5

Try it for free5

Learn more

Apple Arcade

Get three months of Apple Arcade
on us when you buy an eligible iPhone.6

Try it for free6

Learn more

Apple Music

70 million songs. Try three months on us.

Try it for free7

Learn more

Apple News+

Hundreds of magazines and
leading newspapers. One subscription.

Try it for free8

Learn more


A new fitness experience

for everyone.

by Apple Watch.

Try it for free9

Learn more