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Apple Watch Series 11

Turn resolutions into routines. Quit quitting your fitness goals.

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Idris Elba returns in Season 2 of the Apple Original series.

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Say hello to the latest generation of iPhone.

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Now supercharged by the M3 chip.

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Personal beast.

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The world’s best in-ear Active Noise Cancellation.¹

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Start the year strong with guided workouts and meditations.

New subscribers get up to 3 months free.²

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Get credit when you trade in an eligible iPhone 13 or higher.^*