PRESS RELEASE 17 April 2005

Apple Announces Shake 4

Biggest Shake Upgrade Ever Delivers 3D Compositing and Optical Flow Technologies

NAB, LAS VEGAS—April 17, 2005—Apple has announced Shake 4, a major upgrade to the industry’s leading compositing software used by independent artists and visual effects facilities to create the world’s most celebrated visual effects for film and television. Shake 4 features 3D multi-plane compositing, cutting-edge optical flow image processing and unprecedented integration with Final Cut Pro 5.  
“From Academy award-winning films to broadcast television, Shake helps bring realistic visual effects to life,” said Rob Schoeben, Apple’s vice president of Applications Marketing.  “With 3D multi-plane compositing, advanced optical flow technology and tight integration with Final Cut Pro 5, Shake 4 opens up a wide range of new creative opportunities for artists everywhere.”
Artists can now composite live action and 3D CGI layers with added realism using Shake’s new OpenGL accelerated 3D multi-plane compositing node. Seamlessly integrated into the node view, 3D compositing works with the same flexible user interface as every other operation and is as fast and high quality as 2D operations.  Shake 4 presents an entirely new dimension by offering the ability to position, rotate and animate unlimited layers and cameras in 3D space.
As the world’s leading film and HD compositing software, Shake 4 is at the forefront of integrating the latest image processing algorithms and workflow advantages into a single, affordable visual effects package. Shake 4 features advanced optical flow technology that uses pixel-by-pixel image analysis to create smooth retiming and automatic stabilization.  Editors and visual effects artists alike can now effortlessly adjust the speed of any clip to achieve Hollywood-quality results.  Shake 4 can also revive unusable content by automatically removing camera jitter from static shots and correcting uneven pans across a scene without setting tracking points.
Shake 4 integrates Truelight monitor calibration to maintain color consistency between the computer screen and the final look of the film, allowing compositors to accurately pre-visualize the look of their HD or film imagery, saving time and effort.  Shake 4 can also distribute visual effects processing across a cluster of Apple’s Xserve G5 servers or Power Mac G5 desktop computers for maximum rendering performance and efficiency.  
Shake 4 completes the digital production pipeline as it tightly integrates with Apple’s Final Cut Studio, the ultimate HD video production suite which allows professional editors to work in any format from DV, SD, HD to film, and elevate production values with powerful editing tools, revolutionary sound design, real-time motion graphics and next generation DVD authoring.  Shake 4 can now launch directly from the Final Cut Pro 5 timeline and using the XML interchange format, cuts and layers from the timeline automatically generate a Shake process tree.  
Pricing & AvailabilityShake 4 for Mac OS X with unlimited render licenses is expected to be available in June through Apple Authorised Pro Resellers and the Apple Store (www.apple.com/au/) for RRP A$4199 inc GST.
The cross-platform version of Shake 4 is expected to be available for RRP A$7799 inc GST through Apple Authorised Pro Film Resellers. The Shake 4 upgrade price is RRP A$1499 inc GST. Full system requirements and more information on Shake 4 can be found at www.apple.com/au/shake.
Education pricing is available to qualified teachers and students; check www.apple.com/au/education/store for details.
Media Enquiries:
Martha Raupp
Public Relations Manager
Apple Computer Australia Pty Ltd
+61 2 9641 8399
mraupp@asia.apple.com
Hollie Turner
Public Relations Executive
Apple Computer Australia Pty Ltd
+61 2 9641 8230
hturner@asia.apple.com
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