PRESS RELEASE 28 June 2005

Apple Takes Podcasting Mainstream

Discover, Subscribe, Manage & Listen to Podcasts Right in iTunes 4.9

SYDNEY - 29 June 2005 - Apple has announced it is taking Podcasting mainstream by building everything users need to discover, subscribe, manage and listen to Podcasts right into iTunes 4.9, the latest version of its award winning digital music software. iTunes users can now easily subscribe to over 3,000 free Podcasts and have each new episode automatically delivered over the Internet to their computer and iPod.
“Apple is taking Podcasting mainstream by building it right into iTunes,” said Steve Jobs, Apple’s CEO. “Podcasting is the next generation of radio, and users can now subscribe to over 3,000 free Podcasts and have each new episode automatically delivered over the Internet to their computer and iPod.”
The new Podcast Directory in iTunes 4.9 features over 3,000 free audio programs, making it one of the largest Podcast directories in the world, with favourites such as ABC News, Adam Curry, BBC, Clear Channel, The Dawn and Drew Show, Disney, Engadget, ESPN, Newsweek and NPR member stations such as KCRW in Los Angeles and WGBH in Boston.
iTunes enables anyone to quickly and easily find and subscribe to their favourite Podcasts so that every time there’s a new episode, it’s automatically downloaded to their Mac or PC and Auto-Synced to their iPod. iTunes also makes it easy to manage multiple Podcast subscriptions with simple organisation and display by episode and date. Starting today, iPods will offer an easy to use Podcast menu, including bookmarking within a Podcast and the ability to display color Podcast artwork.
iPod and iTunes are leading the digital music revolution. With over 15 million iPods sold as of March 31, the iPod is the world’s most popular digital music player.
Pricing & Availability
iTunes 4.9 for Mac and Windows is available immediately as a free download from www.apple.com.au. The new Podcast menu is available starting today via a free iPod software update for all Click Wheel iPods and iPod minis from www.apple.com.au/ipod. iTunes 4.9 users can download and subscribe to Podcasts with no additional software required, as support for Podcasts is built right into iTunes and iPod.
Media Contact:
Martha Raupp
Apple Australia
(02) 9641 8399
mraupp@asia.apple.com
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