Apple to Open Retail Store in Chermside, Brisbane on Saturday, 14 November 2009

WHAT: A preview of the new Apple Retail Store at Chermside in Brisbane for accredited media

WHEN: Saturday, 14 November 2009 at 8:00 a.m.

WHERE: Apple Store Chermside
Unit 1382 Westfield Chermside
Cnr Gympie & Hamilton Roads
Chermside QLD 4032

Accredited journalists may confirm their attendance by calling 02 8987 8399.

GRAND OPENING: The Apple Store Chermside will open to the public on Saturday, 14 November, 2009 at 9:00 a.m.

The Apple Store Chermside is the best place to learn about all the latest products from Apple, including the all-new iMac® featuring a stunning 21.5-inch or 27-inch widescreen display and Mac OS® X Snow Leopard®, the world’s most advanced operating system, as well as Magic Mouse, the first Multi-Touch™ mouse. The hands-on Apple retail experience gives customers a chance to test-drive Apple’s entire product line including the new iPod nano® with a built-in video camera, and iPhone® 3GS, the fastest, most powerful iPhone yet with access to more than 100,000 apps offered on the revolutionary App Store.

Every Apple Retail Store offers a range of free services designed to help customers get the most out of their Apple products, including face-to-face support and advice at the Genius Bar, hands-on workshops and special programmes for kids. Customers who buy a Mac® at the Apple Retail Store or Apple’s Online Store can also join the popular One to One program. For just A$129, owners of a new Mac get Personal Setup to customise their computer and transfer files from their old Mac or PC, plus a year of Personal Training sessions and Personal Project support on a wide range of topics, from getting started on a Mac to advancing their digital photography or moviemaking skills.

Additional information about Apple's retail stores is available at www.apple.com/au/retail.

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinventedthe personal computer in the 1980s with the Macintosh. Today, Apple continues to lead theindustry in innovation with its award-winning computers, OS X operating system and iLife andprofessional applications. Apple is also spearheading the digital media revolution with itsiPod portable music and video players and iTunes online store, and has entered the mobilephone market with its revolutionary iPhone.

Press Contact:
John Marx
Apple
(02) 8987 8399
jmarx@asia.apple.com