PRESS RELEASE 18 October 2011

iPhone 4S First Weekend Sales Top Four Million

SYDNEY, Australia — 18 October, 2011— Apple® today announced it has sold over four million of its new iPhone® 4S, just three days after its launch on 14 October. In addition, more than 25 million customers are already using iOS 5, the world’s most advanced mobile operating system, in the first five days of its release, and more than 20 million customers have signed up for iCloud®, a breakthrough set of free cloud services that automatically and wirelessly store your content in iCloud and push it to all your devices. iPhone 4S is available today in the US, Australia, Canada, France, Germany, Japan and the UK, and will be available in 22 more countries on 28 October and more than 70 countries by the end of the year.
“iPhone 4S is off to a great start with more than four million sold in its first weekend—the most ever for a phone and more than double the iPhone 4 launch during its first three days,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “iPhone 4S is a hit with customers around the world, and together with iOS 5 and iCloud, is the best iPhone ever.”
iPhone 4S is the most amazing iPhone yet, packed with incredible new features including Apple’s dual-core A5 chip for blazing fast performance and stunning graphics; an all new camera with advanced optics; full 1080p HD resolution video recording; and Siri™, an intelligent assistant that helps you get things done just by asking.
Pricing & Availability
iPhone 4S comes in either black or white and is available in Australia for a recommended retail price (RRP) of AUD$799 inc GST for the 16GB model and AUD$899 inc GST for the 32GB model and AUD$999 inc GST for the new 64GB model. iPhone 4S is available from the Apple Online Store, Apple’s retail stores and select Apple Authorised Resellers. iPhone 4 is available for just RRP AUD$679 inc GST and iPhone 3GS is available for RRP AUD$449 inc GST.
iPhone 4S will be available on 28 October in Austria, Belgium, Czech Republic, Denmark, Estonia, Finland, Hungary, Ireland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Mexico, Netherlands, Norway, Singapore, Slovakia, Slovenia, Spain, Sweden and Switzerland.

Press Contacts:
Vispi Bhopti
Apple
vispi@apple.com
(02) 8987 8278
Fiona Martin
Apple
fmartin@apple.com
(02) 8987 8230