PRESS RELEASE March 15, 2012

New iPad Arrives in the US & Nine Additional Countries on Friday

SYDNEY, Australia―15 March, 2012―Apple® today announced the new iPad®, the third generation of its category defining mobile device, will arrive at Apple’s retail stores and the Apple Online Store ( on Friday, 16 March at 8:00 a.m. local time in Australia, the US, Canada, France, Germany, Hong Kong, Japan, Singapore, Switzerland and the UK; along with Puerto Rico and the US Virgin Islands.
The new iPad features a stunning new Retina™ display, Apple’s new A5X chip with quad-core graphics and a 5 megapixel iSight® camera with advanced optics for capturing amazing photos and 1080p HD video and stilldelivers the same all-day 10 hour battery life* while remaining amazingly thin and light. iPad Wi-Fi + 4G supports ultrafast 4G LTE networks in the US and Canada, and fast 3G networks around the world including those based on HSPA+ and DC-HSDPA.** Additionally, iPad 2 is available at a more affordable price starting at just RRP AUD$429 inc GST.
Every customer who buys a new iPad at an Apple retail store will be offered free Personal Setup service, helping them customise their iPad by setting up email, loading new apps from the App Store™ and more, so they’ll be upand running with their new iPad before they leave the store.
Pricing & Availability
The new iPad Wi-Fi models will be available in black or white starting on Friday, 16 March for arecommended retail price of AUD$539 inc GST for the 16GB model, AUD$649 inc GST for the 32GB model, and AUD$759 inc. GST for the 64GB model. iPadWi-Fi + 4G for ultrafast 4G LTE networks in the US and Canada and fast 3G networks around the world including those based on HSPA+ and DC-HSDPA,will be available for a recommended retail price of AUD$679 inc GST for the 16GB model, AUD$789 inc GST for the 32GB model and AUD$899 inc. GST for the 64GB model. iPad will be sold through the AppleStore® (, Apple’s retail stores, and select Apple Authorised Resellers. Additionally,the incredible iPad 2 is now offered at a more affordable price ofjust RRP AUD$429 inc GST for the16GB Wi-Fi model and just RRP AUD$569 forthe 16GB Wi-Fi + 3G model. iOS 5.1 and iTunes® 10.6 are currently available as free softwareupdates. iPhoto®, iMovie® 1.3 and GarageBand® 1.2 are now available for AUD$5.49 each from the App Store ( Keynote® 1.6, Pages® 1.6 and Numbers® 1.6 are available for AUD$10.49 eachfrom the App Store. Updates are available for free to existing customers.
Starting 23 March the new iPad will be available in Austria, Belgium, Bulgaria, Czech Republic, Denmark, Finland, Greece, Hungary, Iceland, Ireland, Italy, Liechtenstein, Luxembourg, Macau, Mexico, The Netherlands, NewZealand, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain and Sweden.
*Battery life depends on device settings, usage and other factors. Actual results vary.
**4G LTE is supported only on AT&T and Verizon networks in the US and on Bell, Rogers and Telus networks in Canada. Data plans sold separately.
Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented themobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.
Press Contacts:
David Sims
+61 2 8987 8674
Vispi Bhopti
+61 2 8987 8278

    Apple, the Apple logo, Mac, Mac OS, Macintosh, iPad, Retina, iSight, App Store, Apple Store, iTunes, iPhoto, iMovie, GarageBand, Keynote, Pages and Numbers are trademarks of Apple. Other company and product names may be trademarks of their respective owners.