PRESS RELEASE March 20, 2012

New iPad Tops Three Million

SYDNEY, Australia―20 March, 2012―Apple® today announced it has sold three million of its incredible new iPad®, since its launch on Friday, 16 March. The new iPad features a stunning new Retina™ display, Apple’s new A5X chip with quad-core graphics, a 5 megapixel iSight® camera with advanced optics for capturing amazing photos and 1080p HD video, and still delivers the same all-day 10 hour battery life* while remaining amazingly thin and light. iPad Wi-Fi + 4G supports ultrafast 4G LTE networks in the US and Canada, and fast networks around the world including those based on HSPA+ and DC-HSDPA.**
“The new iPad is a blockbuster with three million sold―the strongest iPad launch yet,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “Customers are loving the incredible new features of iPad, including the stunning Retina display, and we can't wait to get it into the hands of even more customers around the world this Friday.”
The new iPad is already available in Australia, the US, Canada, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore, Switzerland, UK and the US Virgin Islands and will be available in 24 more countries starting at 8:00 a.m. local time on Friday, March 23 through the Apple Online Store (www.apple.com/au), Apple’s retail stores and select Apple Authorised Resellers, including Austria, Belgium, Bulgaria, Czech Republic, Denmark, Finland, Greece, Hungary, Iceland, Ireland, Italy, Liechtenstein, Luxembourg, Macau, Mexico, The Netherlands, New Zealand, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain and Sweden.
The new iPad Wi-Fi models are available in black or white for a recommended retail price of AUD$539 inc. GST for the 16GB model, AUD$649 inc. GST for the 32GB model, and AUD$759 inc. GST for the 64GB model. iPad Wi-Fi + 4G for ultrafast 4G LTE networks in the US and Canada and fast 3G networks around the world including those based on HSPA+ and DC-HSDPA, is available for a recommended retail price of AUD$679 inc. GST for the 16GB model, AUD$789 inc. GST for the 32GB model and AUD$899 inc. GST for the 64GB model. iPad is sold through the Apple Online Store (www.apple.com/au), Apple’s retail stores and select Apple Authorised Resellers. Additionally, the incredible iPad 2 is now offered at a more affordable price of RRP AUD$429 inc. GST for the 16GB Wi-Fi model and just RRP AUD$569 inc. GST for the 16GB Wi-Fi + 3G model.
*Battery life depends on device settings, usage and other factors. Actual results vary.
**4G LTE is supported only on AT&T and Verizon networks in the U.S. and on Bell, Rogers, and Telus networks in Canada. Data plans sold separately.
Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.
Press Contacts:
David Sims
Apple
dsims@apple.com
+61 2 8987 8674
Vispi Bhopti
Apple
vispi@apple.com
+61 2 8987 8278

    Apple, the Apple logo, Mac, Mac OS, Macintosh, iPad, Retina and iSight are trademarks of Apple. Other company and product names may be trademarks of their respective owners.