PRESS RELEASE September 23, 2013

First Weekend iPhone Sales Top Nine Million, Sets New Record

CUPERTINO, California - 23 September, 2013 - Apple® today announced it has sold a record-breaking nine million new iPhone® 5s and iPhone 5c models, just three days after the launch of the new iPhones on 20 September. In addition, more than 200 million iOS devices are now running the completely redesigned iOS 7, making it the fastest software upgrade in history. Both iPhone 5s and iPhone 5c are available in the US, Australia, Canada, China, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore and the UK. Demand for iPhone 5s has exceeded the initial supply, and many online orders are scheduled to be shipped in the coming weeks.
“This is our best iPhone launch yet―more than nine million new iPhones sold―a new record for first weekend sales,” said Tim Cook, Apple’s CEO. “The demand for the new iPhones has been incredible, and while we’ve sold out of our initial supply of iPhone 5s, stores continue to receive new iPhone shipments regularly. We appreciate everyone’s patience and are working hard to build enough new iPhones for everyone.”
iPhone 5s redefines the best smartphone experience in the world with amazing new features all packed into a remarkable thin and light design, including the Apple-designed A7 64-bit chip, all-new 8 megapixel iSight® camera with True Tone flash and introducing Touch ID™, an innovative way to simply and securely unlock your phone with just the touch of a finger. iPhone 5c features an all-new design, packed with features users know and love like the beautiful 4-inch Retina® display, blazing fast performance of the A6 chip, and the 8 megapixel iSight camera—all while delivering great battery life.¹ iPhone 5s and iPhone 5c both offer more LTE bands² than any other smartphone in the world and include all-new FaceTime® HD cameras.
iPhone 5s and iPhone 5c feature iOS 7, the most significant iOS update since the original iPhone, featuring a stunning new user interface, completely redesigned with an elegant colour palette, distinct, functional layers and subtle motion that make it feel more alive. iOS 7 has hundreds of great new features, including Control Center, Notification Center, improved Multitasking, AirDrop®, enhanced Photos, Safari® and Siri®.
Every customer who buys an iPhone 5s or iPhone 5c at an Apple retail store will be offered free Personal Setup service, helping them customise their iPhone by setting up email, showing them new apps from the App Store℠ and more, so they’ll be up and running with their new iPhone before they leave the store. Customers can learn more about iOS 7 and their new device through new free workshops at all Apple retail stores worldwide. In Australia, the new iPhones are available through Telstra, Optus, Vodafone and select Apple Authorised Resellers.
Pricing & Availability
iPhone 5s comes in gold, silver or space grey, and will be available in Australia for a recommended retail price of RRP A$869 inc GST for the 16GB model and RRP A$999 inc GST for the 32GB model and RRP A$1,129 inc GST for the 64GB model. iPhone 5c comes in blue, green, pink, yellow and white and will be available in Australia for a recommended retail price of RRP A$739 inc GST for the 16GB model and RRP A$869 inc GST for the 32GB model. iPhone 5s cases will be available in beige, black, blue, brown, yellow and (RED) for a recommended retail price of RRP A$48 inc GST through the Apple Online Store (www.apple.com/au), Apple’s retail stores and select Authorised Apple Resellers. iPhone 5c cases will be available in blue, green, pink, yellow, black and white for a recommended retail price of RRP A$39 inc GST through the Apple Online Store (www.apple.com/au), Apple’s retail stores and select Apple Authorised Resellers.
¹ Battery life depends on device settings, usage and other factors. Actual results vary.
² 4G LTE is available through select carriers. Network speeds are dependent on carrier networks, check with your carrier for details.
Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.
Press Contacts:
Fiona Martin
Apple
fmartin@apple.com
(02) 8987 8230
Jesse James
Apple
jesse.james@apple.com
(02) 8987 8264

Apple, the Apple logo, Mac, Mac OS, Macintosh, iPhone, iSight, Touch ID, Retina, FaceTime, AirDrop, Safari, Siri, iTunes Radio, iTunes and App Store are trademarks of Apple. Other company and product names may be trademarks of their respective owners.