PRESS RELEASE November 13, 2013

iPad mini with Retina Display Available Starting Today

CUPERTINO, California—13 November 2013—Apple® announced iPad® mini with Retina® display is available starting today. The new iPad mini brings all the pixels from the 9.7-inch iPad to its 7.9-inch screen, delivering razor sharp text and detail in an amazingly thin and light design. It features the powerful and power-efficient Apple-designed A7 chip with 64-bit desktop-class architecture, ultrafast wireless with faster built-in Wi-Fi and expanded 4G LTE cellular connectivity, iOS 7 featuring hundreds of great new features and access to all 475,000 apps designed specifically for iPad*.
“The response to iPad Air has been incredible, and we’re excited for customers to experience the new iPad mini with Retina display,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “We think customers will love both of these thin, light, powerful new iPads, and we’re working hard to get as many as we can in the hands of our customers.”
Pricing & Availability
iPad mini with Retina display will be available starting today in silver or space grey. iPad mini with Retina display Wi-Fi models will be available for a recommended retail price of A$479 inc. GST for the 16GB model, A$598 inc. GST for the 32GB model, A$699 inc. GST for the 64GB model and A$799 inc. GST for the 128GB model. iPad mini with Retina display Wi-Fi + Cellular models will be available for a recommended retail price of A$629 inc. GST for the 16GB model, A$749 inc. GST for the 32GB model, A$849 inc. GST for the 64GB model and A$949 inc. GST for the 128GB model. Additionally, the original iPad mini continues to be available at the more affordable recommended retail price of A$349 inc. GST for the 16GB Wi-Fi model and A$499 inc. GST for the 16GB Wi-Fi + Cellular model.
Custom-designed polyurethane Smart Covers for iPad mini with Retina display and iPad mini are available for a recommended retail price of A$48 inc. GST in a range of vibrant colours, including blue, green, pink, yellow, black and (RED). Additionally, a beautiful aniline-dyed leather iPad mini Smart Case is available in six rich colours, including yellow, beige, blue, brown, black and (RED) for a recommended retail price of A$89 inc. GST for both models of iPad mini. Smart Covers and Smart Cases are available through the Apple Online Store (www.apple.com/au), Apple’s retail stores and select Authorised Apple Resellers.
iPad mini with Retina display is available to order through the Apple Online Store (www.apple.com/au), via online reservation for pick up at Apple’s retail stores, and through select Apple Authorised Resellers.
Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.
 
*App count refers to the total number of apps worldwide.
Press Contacts:
Alex Waldron
Apple
awaldron@apple.com
+61 2 8987 8670
Fiona Martin
Apple
fmartin@apple.com
+61 2 8987 8230

Apple, the Apple logo, Mac, Mac OS, Macintosh, iPad and Retina are trademarks of Apple. Other company and product names may be trademarks of their respective owners.