PHOTOS 22 September 2018

iPhone XS, iPhone XS Max and Apple Watch Series 4 arrive in stores

iPhone XS, iPhone XS Max and Apple Watch Series 4 went on sale at 8 a.m. local time on Friday, 21 September around the world.

Apple Palo Alto

A man holds up boxes for the iPhone Xs and Apple Watch Series 4.
A woman holds up a new Apple Watch Series 4.
Tim Cook with Apple team members at Apple Palo Alto.
Apple CEO Tim Cook greets customers with Apple team members at Apple Palo Alto.
Crowds inside Apple Palo Alto.
An Apple team member watches a customer take a selfie with an iPhone Xs.

Apple Union Square, San Francisco

An Apple team member shakes hands with a customer.
A customer holding boxes for the Apple Watch Series 4 and iPhone Xs poses for a photo with an Apple team member.
Angela Ahrendts poses for a photo with iJustine at Apple Union Square in San Francisco.
Apple’s senior vice president of Retail Angela Ahrendts poses for a photo with YouTube star iJustine at Apple Union Square in San Francisco.
A woman looks at the new Apple Watch Series 4.
Two women examine the iPhone Xs.

Apple Fifth Avenue, New York

An Apple team member talks with two customers checking out iPhone Xs Max.
Crowds inside Apple Fifth Avenue in New York City.
A customer and Apple team member at Apple Fifth Avenue.
An Apple team member shows two customers details on an Apple Watch Series 4 box.

Apple Regent Street, London

Crowds inside Apple Regent Street in London.
Customers try out the iPhone Xs Max.
Customer trying out the Apple Watch Series 4.
Two customers try out the iPhone Xs.
Woman holding a new gold iPhone Xs.

Apple Dubai Mall

An Apple team member shaking hands with a customer.
Customer surrounded by clapping Apple team members.
Customer getting a photo taken with the iPhone Xs.
Customer holding up two iPhone Xs boxes with an Apple team member.
Male and female customer try out the iPhone Xs Max.

Apple 苏州, Suzhou, China

The crowded floor of Apple Suzhou in China.

Apple Orchard Road, Singapore

A photo of customers lined up outside of the Apple Orchard Road retail store in Singapore.
A young woman trading in an old iPhone for the new iPhone Xs Max.
An Apple team member assisting a customer wearing the Apple Watch Series 4.
A crowd of people inside the Apple Orchard Road retail store.

Apple 京都, Kyoto, Japan

An Apple Kyoto team member assisting a customer with the Apple Watch Series 4.
A young man interacting with the new iPhone Xs.
Customers trying on the Apple Watch Series 4.
An Apple Kyoto team member helping a young woman try on the Apple Watch Series 4.

Apple Sydney

Apple Sydney employees stocking the new iPhone Xs and iPhone Xs Max in store.
Apple Sydney team members ready the store with the new iPhone XS, iPhone XS Max and the Apple Watch Series 4.

Media

Images of iPhone XS, iPhone XS Max and Apple Watch Series 4 launch

Press Contacts

Elizabeth Cave

Apple

lcave@apple.com

+61 418 445 940

Alex Waldron

Apple

awaldron@apple.com

+61 2 8987 8670