On Friday, 24 September, the innovative and elegant iPhone 13 line-up, powerful new iPad mini and 9th-generation iPad went on sale around the world.
Apple Store locations, as well as Apple’s online store, are open for customers who want to learn about and experience the newest iPhone and iPad line-ups. Redesigned inside and out, iPhone 13 Pro and iPhone 13 Pro Max introduce the most advanced pro camera system ever on iPhone, Super Retina XDR display with ProMotion, improved battery life, the Apple-designed A15 Bionic chip and 5G. iPhone 13 and iPhone 13 mini feature the most advanced dual-camera system ever in iPhone and powerhouse A15 Bionic chip in a sleek and durable design. iPad mini features an all-screen design, the A15 Bionic chip, 5G, Centre Stage and more. iPad features the Apple-designed A13 Bionic, Centre Stage and True Tone, and now starts with double the storage.
Online or in store, Apple Specialists are available one on one to help customers choose their new product, trade in an old one, find a great carrier offer, and get up and running on their new device.

Apple Fifth Avenue team members and customers celebrated the arrival of the innovative iPhone 13 line-up, the new iPad mini and the 9th-generation iPad.

An Apple Fifth Avenue customer showing off their new iPhone 13 Pro Max.
An Apple Fifth Avenue customer comparing iPhone 13 and iPhone 13 Pro models.
An Apple Fifth Avenue customer taking a selfie over a display table with Apple’s Deirdre O’Brien and a team member.
An Apple Fifth Avenue customer taking a look at the new 9th-generation iPad.
Staircases looking down into Apple Fifth Avenue’s display tables with customers and team members all around.
An Apple Fifth Avenue team member helping a customer make a purchase.
Artist Jorge Colombo using an Apple Pencil to draw the action inside Apple Fifth Avenue on the new iPad mini.
An Apple Fifth Avenue customer showing off her iPhone 13 Pro purchase with her friend.

Apple’s first store in the Bronx, New York — The Mall at Bay Plaza — opened its doors on Friday, 24 September at 8:00 am local time to greet its first wave of customers.

Customers and Apple team members around display tables at Apple Bay Plaza.
Team members at Apple Bay Plaza greet customers arriving for the iPhone 13, 9th-generation iPad and iPad mini line-ups.
A customer showing off her two iPhone 13 Pro purchases with her baby inside Apple Bay Plaza.
Two young customers checking out the new iPad mini inside Apple Bay Plaza.
A line of customers outside of Apple Bay Plaza.
Two customers checking out the iPhone 13 and iPhone 13 Pro line-up.
A team member at Apple Bay Plaza helps a customer with an iPhone 13 Pro purchase.
A customer and a team member inside Apple Bay Plaza getting their photo taken with an iPhone doing a Bronx pose.

To celebrate the arrival of the iPhone 13 line-up, new iPad mini and 9th-generation iPad, artists sketched scenes of the excitement at Apple Store locations around the world on iPad mini.

Grey and yellow illustration of the action inside Apple Fifth Avenue by Jorge Colombo, made on iPad mini.
Apple Fifth Avenue by Jorge Colombo (@thejorgecolombo), made on iPad mini.
Colourful illustration of the action inside Apple Champs-Élysées by Kanako Kuno, made on iPad mini.
Paris Champs-Élysées by Kanako Kuno (@kanakokuno), made on iPad mini.
Colourful illustration of Marina Bay Sands by Tiffany Lovage, made on iPad mini.
Marina Bay Sands by Tiffany Lovage (@lovage), made on iPad mini.
A six-by-six grid illustration of Rome Via del Corso by Simone Massoni, made on iPad mini.
Rome Via del Corso by Simone Massoni (@simonemassoni), made on iPad mini.

Customers arrived at Apple Regent Street in London, UK, to get a first look at the iPhone 13 line-up.

An Apple Regent Street customer showing off his new iPhone 13 purchase.
Team members at Apple Regent Street greet customers arriving for the iPhone 13 line-up.
A line of customers outside of Apple Regent Street.
Customers take a selfie at Apple Regent Street with the new iPhone 13 Pro.

Customers at Apple Sanlitun in Beijing, China, explore the newest iPhone and iPad line-ups.

An Apple Sanlitun customer showing off their new iPhone 13 Pro.
Team members at Apple Sanlitun greet customers arriving for the iPhone 13 line-up.
A team member at Apple Sanlitun helps a customer with iPhone 13.
A close-up of a display table at Apple Sanlitun for iPhone 13 Pro.
The queue outside of Apple Sanlitun.
A customer posing with iPhone 13 Pro at Apple Sanlitun.
A table displaying the new iPad mini at Apple Sanlitun.
A customer with a friend, holding the new Sierra Blue iPhone 13 Pro at Apple Sanlitun.
A customer comparing iPhone 13 with iPhone 13 Pro at Apple Sanlitun.
Two customers celebrating their iPhone 13 purchases.

Team members of the Apple online store provided expertise to customers around the world, offering advice, guidance and setup support for their new products.

An Apple online team member at the call centre in Shanghai advises a customer on the new iPhone 13 Pro Max.
An Apple online team member at the call centre in Shanghai advises a customer on the new iPad mini.
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Press Contacts

Lené Ferris

Apple

lferris@apple.com

+61 404 577 121

Alex Waldron

Apple

awaldron@apple.com

+61 427 803 741