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Tim Cook and Greg Joswiak greet the first iPhone 14 customers to Apple Fifth Avenue along with team members.
At Apple Fifth Avenue, Tim Cook and Greg Joswiak welcomed the first iPhone 14 customers along with team members.
On Friday 16 September, iPhone 14, iPhone 14 Pro, iPhone 14 Pro Max, Apple Watch Series 8 and the all-new Apple Watch SE landed at Apple stores around the world. Apple team members celebrated the arrival of the latest innovative products and were ready to support customers with exceptional service and personalised shopping assistance.
With a powerful new dual-camera system for a giant leap in low-light performance, a new front TrueDepth camera and industry-leading durability features, iPhone 14 offers more than ever before. iPhone 14 Pro and iPhone 14 Pro Max feature the Dynamic Island — a new design that introduces an intuitive way to experience iPhone — as well as the Always-On display and the first-ever 48MP Main camera on iPhone. All models have impressive all-day battery life and groundbreaking safety features such as Crash Detection and Emergency SOS via satellite.1 Apple Watch Series 8 builds on best-in-class health and safety features like the ECG app and fall detection by introducing temperature-sensing capabilities, retrospective ovulation estimates and Crash Detection. The redesigned Apple Watch SE delivers the core Apple Watch experience at a more affordable price.
Customers can explore and shop for all of the devices at their local Apple Store locations, as well as on, on the Apple Store app and at all Apple Authorised Resellers. In-store and online, Apple Specialists are available to help customers with many great retail services, including choosing the products that best fit their needs, trading in old devices, finding a carrier offer, and getting new devices up and running.

Apple Fifth Avenue, New York

An Apple Fifth Avenue team member assists a customer at the iPhone 14 display table.
A queue of customers outside of Apple Fifth Avenue.
A customer excitedly posing with the new iPhone 14 Pro.
An aerial view of the interior of Apple Fifth Avenue as customers and team members explore the new products.
A customer unboxes her new iPhone 14 Pro in starlight.
A close-up of a customer’s wrist as they test out the new Apple Watch Series 8.
Two Apple Park Fifth Avenue team members putting through a sale for a customer.
Customers explore the new Apple Watch Series 8, Apple Watch SE and new Apple Watch bands.

Apple Champs-Élysées, Paris

A customer standing outside of Apple Champs-Élysées looks at a window display featuring different iPhone devices.
A customer at Apple Champs-Élysées holds up two boxed devices from the iPhone 14 line-up.
A customer standing outside of Apple Champs-Élysées looks at a window display featuring different iPhone devices.
A customer wearing an Apple Watch compares their device to an Apple Watch display model at Apple Champs-Élysées.
Two team members greet customers at Apple Champs-Élysées.
A customer examines a display model from the iPhone 14 line-up at Apple Champs-Élysées.

Apple Orchard Road, Singapore

An Apple Orchard Road customer taking her iPhone 14 Pro purchase from a team member.
Apple Orchard Road team members applaud as a customer enters the store.
An Apple Orchard Road customer smiles as he reaches for his iPhone 14 Pro purchase from a team member.
An Apple Orchard Road customer poses with his purchase and a team member near a display of Apple Watch devices.
An Apple Orchard Road customer opening an iPhone 14 box as a friend looks on and a team member smiles.
An Apple Orchard Road customer trying on Apple Watch.
An Apple Orchard Road team member showing a woman iPhone 14 Pro in silver.
A display table at Apple Orchard Road shows iPhone 14, iPhone 14 Pro and iPhone 14 Pro Max.

Apple Sanlitun, Beijing

A woman holds her iPhone 14 Pro purchase outside of Apple Sanlitun.
Apple Sanlitun team members clap as a customer enters the store.
An Apple Sanlitun customer posing with her new iPhone 14 Pro in deep purple.
An Apple Sanlitun team member looking at iPhone as two team members adjust an Apple Watch display in the background.
Two customers each holding two iPhone 14 Pro devices at Apple Sanlitun.
An Apple Sanlitun team member showing a customer Apple Watch devices.
Two Apple Sanlitun customers each testing iPhone 14 Pro.
An Apple Sanlitun customer showing off her iPhone 14 Pro purchase while holding a child.
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  1. Emergency SOS via satellite will be available to users in the US and Canada in November, and the service will be free for two years from activation.

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