September 2017
macOS High Sierra now available as a free update
Apple announced that macOS High Sierra, the latest release of the world’s most advanced desktop operating system, is now available as a free update.
Apple Watch Series 3 with cellular now available
Apple Store employees and customers around the world celebrate the launch of Apple Watch Series 3 with cellular and Apple Watch Series 3 with GPS.
iPhone 8 and iPhone 8 Plus now available
Apple Store employees and customers around the world celebrate the launch of iPhone 8 and iPhone 8 Plus.
iOS 11 is available tomorrow
Starting Wednesday, iPhone and iPad customers around the world will be able to update their devices to iOS 11.
The future is here: iPhone X
Apple announces iPhone X, the future of the smartphone, in an all-glass design with a Super Retina display, A11 Bionic chip and wireless charging.
iPhone 8 and iPhone 8 Plus: A new generation of iPhone
Apple announces iPhone 8 and iPhone 8 Plus, featuring a new glass and aluminium design, Retina HD displays, A11 Bionic chip and wireless charging.
Apple Watch Series 3 features built-in cellular and more
Apple today introduced Apple Watch Series 3, adding built-in cellular to the world’s number one watch.
Apple TV 4K brings home the magic of cinema with 4K and HDR
Apple today introduced the new Apple TV 4K designed to deliver a stunning cinematic experience at home.
Highlights from Apple’s keynote event
Photos of the exciting announcements from Apple’s September 12, 2017 event at Apple Park’s Steve Jobs Theater.
August 2017
Apple and Accenture partner to create iOS business solutions
Apple and Accenture are partnering to help businesses transform how their people engage with customers through innovative business solutions for iOS.
Apple’s next US data centre will be built in Iowa
Apple announces plans to build a new state-of-the-art data centre in Waukee, Iowa, to better serve North American users.
Apple Reports Third Quarter Results
Apple reported its third quarter financial results for the fiscal year after the market close on Tuesday, August 1, 2017.
July 2017
Deirdre O’Brien named Apple’s vice president of People
Apple today announced that Deirdre O’Brien, vice president of Worldwide Sales and Operations, has been named vice president of People.
Clips now features Disney and Pixar characters
Clips, Apple’s video creation app for iOS, is updated to include dozens of new graphic overlays and posters as well as usability improvements.
Isabel Ge Mahe Named Apple’s Managing Director of Greater China
Isabel Ge Mahe, Apple’s vice president of Wireless Technologies, is named vice president and managing director of Greater China.
Apple previews new emoji coming later this year
In celebration of World Emoji Day, Apple is sharing some of the new emoji coming to iOS, macOS and watchOS later this year.
Apple Taipei 101 opens in Taiwan
Apple welcomed thousands of customers to the grand opening of its first store in Taiwan, Apple Taipei 101.
June 2017
Apple’s first store in Taiwan opens Saturday
Apple Taipei 101 opens Saturday at 11 am, bringing Apple’s products, services and in-store experiences to customers in Taiwan for the first time.
Jamie Erlicht and Zack Van Amburg joining Apple
Television executives Jamie Erlicht and Zack Van Amburg are joining Apple in newly created positions overseeing all aspects of video programming.