Apple Watch
Explore the line-up.
The ultimate way to watch your health.
New subscribers get 3 months of Apple Fitness+ when you buy any Apple Watch.1Shop Apple Watch
Save on a new Apple Watch with
a trade‑in.
Get credit towards your next Apple Watch when you trade in an eligible device.2
Make the most of your Apple Watch with an online session.
Talk one on one with a Specialist to set up your device and discover new features.
Shop with a Specialist.
Whether you shop in a store or online, our Specialists can help you pick something perfect.
Explore a shopping experience designed around you.
Use the Apple Store app for a more personal way to shop.
Combining Apple Watch and iPhone opens up a world of features that make each device better. You can do things like create a customised route with Maps on your iPhone, then download it to your watch to use at any time. Or start a cycling workout on your watch and see your metrics automatically appear as a Live Activity on your iPhone.
Watch bands come in a wide range of colours, styles and materials, so it’s easy to switch up your look to match your mood.
You can create an endless number of face combinations on Apple Watch — everything from Photos to Snoopy to Nike. Customise them, choose your complications and even share with friends.
The App Store on Apple Watch gives you access to tens of thousands of apps right there on your wrist, like Strava, Waterllama and SwingVision. It lets you personalise your watch for whatever you love to do.