An Apple Store employee shows a customer the features of iPad

Mariana wants to discover what every customer needs.


Mariana, a Specialist at an Apple Store in Los Angeles, demonstrates a product to a young boy at a store.

As a Specialist in Los Angeles, Mariana understands the importance of connecting with everyone who visits her store. It’s her job to find the right product to fit each customer’s needs. Mariana can easily share her favourite things about Apple products, but she finds it even more gratifying to help others discover their passions. “I love to show how Apple products can enrich the customers’ own lives. That’s the most rewarding thing for me.”


As part of a team focused on delivering great customer experiences, you’ll introduce people to the Apple products that help them do what they love in new ways. Or you might work with the local business community, connecting entrepreneurs and professionals with the tools they need to build success. Whether you work up front or backstage, every day you’ll have the chance to make a big difference — for your customers, your team and yourself. Roles include Specialist, Expert, Operations Expert and Business Expert.

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To Michael, nothing’s more powerful than a person’s imagination.


Michael, a Creative at the Apple Store in Canberra, Australia, watches as a team member demonstrates a camera stabilising tool.

Michael has always had a passion for teaching. That’s why he loves being a Creative in Canberra, Australia. He leads group workshops on topics ranging from iPhone basics to using Apple software for business. All the while, Michael is developing his own skills, too. “I love helping someone’s creativity develop and grow. And as they learn, I’m improving my listening and presentation skills. Apple provides the perfect environment for what I love to do.”


When a customer becomes an owner, it’s the beginning of a relationship. And this team helps makes sure that relationship thrives. When customers visit the Apple Store, you’ll put your own passions to work to help customers bring their personal projects to life. You might help one customer sync music with video, show another how to retouch their photos or even teach a child to code. If you have a talent for hands-on problem solving, you can address customers’ technical issues to reconnect them with the Apple experience they love. Roles include Creative, Technical Specialist and Genius.

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Consuela believes her community makes her store unique.


Consuela, a Store Leader at Apple Union Square, chats with team members at a store.

Every Apple Store is designed to engage its local community, and no one understands this more than Consuela, a Store Leader at Apple Union Square. She’s committed to motivating her team to engage with customers in new and exciting ways. “I want our store to be a dynamic place to work, shop and explore. We bring in local artists, teachers and entrepreneurs to share their knowledge and experiences. My team and I get as much out of these interactions as our customers do.”


As an Apple leader, you’ll do more than manage employees. You’ll help build diverse, highly collaborative teams that deliver the amazing customer experiences people expect from Apple. You’ll lead through inspiration, using our culture of open, honest feedback to actively develop each team member’s talents and skills. You’ll also build relationships with the local community and its businesses, creating an atmosphere where all are welcome. If you’d like to learn every aspect of running a multimillion-dollar business, you can get a head start with our leadership development program. Roles include Apple Store Leader Program Associate, Manager, Senior Manager, Store Leader and Market Leader.

See available Leadership roles