PRESS RELEASE
07 January 2003
Apple Unveils Safari
Fastest Web Browser Ever Created for the Mac
MACWORLD EXPO, SAN FRANCISCO - January 7th, 2003
Apple today unveiled Safari, the fastest and easiest-to-use Web browser ever created for the Mac. Safari's highly-tuned rendering engine loads pages over three times faster than Microsoft's Internet Explorer for the Mac and runs Javascript over twice as fast. Safari's innovative features include Google search capabilities integrated directly into the toolbar; SnapBack, a new way to instantly snap back up to search results or the top level of any Web siteafter browsing down one or more levels; a completely new way to name,organise and present bookmarks; and automatic “pop-up” ad blocking.
“Safari is the fastest browser on the Mac, and we predict that many willfeel it is the best browser ever created”, said Steve Jobs, Apple's CEO. “We are bringing innovation back into this category with the first all-new browser created in many years”.
Safari's features include:
- Google search capabilities built into the user interface for convenientand quick searching on the Web's most popular search engine;
- SnapBack, Safari's unique feature that instantly returns the viewer toGoogle's search results or the top level of a Web site after navigatingthrough a series of links from a Google search results page or the originalentry page of any Web site;
- bookmark re-naming, which helps the user easily and quickly renamecumbersome Web site names to shorter names more suitable for bookmarks;
- the bookmark library, a powerful single-window interface similar toApple's popular iTunes and iPhoto applications that makes organising andmanaging bookmarks extremely familiar and convenient;
- optional pop-up blocking to automatically block intrusive advertisements;
- Address Book integration, which automatically incorporates all Web siteslisted in the user's Address Book contact database, such as personalWeb sites, into Safari's bookmark library;
- extensive support of established industry standards to deliver properrendering of Web pages, such as HTML, XHTML 1.0, DOM, CSS, SSL, JavaScriptand Netscape style plug-ins like QuickTime with MPEG-4, Flash, Shockwave andReal;
- a simplified download process with automatic handling of disk images, filedecompression, MacBinary and BinHex conversion for easy download andinstallation of files and applications without extra files remaining on thedesktop; and
- the industry's best rendering engine based on KHTML, from KDE's Konqueror open source project, to which Apple has made significant enhancements that will be contributed back to the open source community.
Pricing & Availability:
The Safari public beta is available immediately for free download atwww.apple.com/uk/safari, requires Mac OS X version 10.2 and is optimised for Mac OS X v10.2.3. Safari is a compact 3MB download thatoccupies only 7.1MB of hard drive space. The final version of Safari will bemade available later in 2003.
Apple ignited the personal computer revolution in the 1970s with the AppleII and reinvented the personal computer in the 1980s with the Macintosh.Apple is committed to bringing the best personal computing experience tostudents, educators, creative professionals and consumers around the worldthrough its innovative hardware, software and Internet offerings.
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