PRESS RELEASE May 7, 2010

iPad Available in Nine More Countries on May 28th

Pre-Orders Begin May 10th

CUPERTINO, California — May 7th, 2010 — Apple today announced that iPad will be available in Australia, Canada, France, Germany, Italy, Japan, Spain, Switzerland and the UK on Friday, May 28th. Customers can pre-order all iPad models from Apple’s online store in all nine countries beginning on Monday, May 10th. In the US, Apple has already sold over one million iPads and customers have downloaded over 12 million apps from the App Store, as well as over 1.5 million ebooks from the new iBookstore.
iPad allows users to connect with their apps and content in a more intimate, intuitive and fun way than ever before. Users can browse the web, read and send email, enjoy and share photos, watch HD videos, listen to music, play games, read ebooks and much more, all using iPad’s revolutionary Multi-Touch user interface. iPad is 0.5 inches thin and weighs just 1.5 pounds—thinner and lighter than any laptop or netbook—and delivers up to 10 hours of battery life.*
The App Store on iPad lets you wirelessly browse, buy and download new apps from the world’s largest app store. iPad includes 12 new innovative apps designed especially for iPad and will run almost all of the more than 200,000 apps on the App Store, including apps already purchased for your iPhone or iPod touch. Developers have created more than 5,000 exciting new apps designed for iPad that take advantage of its Multi-Touch interface, large screen and high-quality graphics.
Pricing & Availability
iPad is available in the UK for a suggested retail price of £429 (inc. VAT) for 16GB, £499 (inc. VAT) for 32GB, £599 (inc. VAT) for 64GB for Wi-Fi models and £529 (inc. VAT) for 16GB, £599 (inc. VAT) for 32GB and £699 (inc. VAT) for 64GB for Wi-Fi + 3G models. iPad will be sold through the Apple Store, Apple’s retail stores and select Apple Authorised Resellers. The iBooks app for iPad including Apple’s iBookstore will be available as a free download from the App Store on May 28th.
Apple plans to release iPad in Austria, Belgium, Hong Kong, Ireland, Luxembourg, Mexico, Netherlands, New Zealand and Singapore in July. Apple will announce availability, local pricing and pre-order plans for these nine additional countries at a later date.
*Battery life depends on device settings, usage and other factors. Actual results vary.
Apple ignited the personal computer revolution with the Apple II, then reinvented the personal computer with the Macintosh. Apple continues to lead the industry with its award-winning computers, OS X operating system, and iLife, iWork and professional applications. Apple leads the digital music revolution with its iPods and iTunes online store, has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.
Press Contact:
Tanya Ridd
Apple
ridd.tanya@apple.com
020 8218 1479
Alan Hely
Apple
hely.a@apple.com
020 7184 1193

© 2010 Apple Inc. All rights reserved. Apple, the Apple logo, Mac, Mac OS, Macintosh, iPad, Multi-Touch, iPhone and iPod touch are trademarks of Apple. Other company and product names may be trademarks of their respective owners.