PRESS RELEASE July 19, 2010

iPad Available in Nine More Countries This Friday

CUPERTINO, California — July 19th, 2010 — Apple today announced that iPad will be available in Austria, Belgium, Hong Kong, Ireland, Luxembourg, Mexico, Netherlands, New Zealand and Singapore this Friday, July 23rd. iPad allows users to connect with their apps and content in a more intimate, intuitive and fun way than ever before. Users can browse the web, read and send email, enjoy and share photos, watch HD videos, listen to music, play games, read ebooks and much more, all using iPad’s revolutionary Multi-Touch user interface. iPad is 13.4 mm thin and weighs just 0.68 kg — thinner and lighter than any laptop or netbook — and delivers up to 10 hours of battery life.*
Beginning this Friday, customers can purchase all models of iPad through select Apple Authorised Resellers.
Pricing & Availability
All iPad models will be available in Austria, Belgium, Hong Kong, Ireland, Luxembourg, Mexico, Netherlands, New Zealand and Singapore this Friday, July 23rd.
iPad is currently available in Australia, Canada, France, Germany, Italy, Japan, Spain, Switzerland, US and the UK for a suggested retail price of £429 (£365.11 ex VAT) for 16GB, £499 (£424.68 ex VAT) for 32GB, and £599 (£509.79 ex VAT) for 64GB for iPad Wi-Fi models and £529 (£450.21 ex VAT) for 16GB, £599 (£509.79 ex VAT) for 32GB and £699 (£594.89 ex VAT) for 64GB for iPad with Wi-Fi + 3G models. iPad will roll out to many more countries later this year and Apple will announce availability and local pricing for these additional countries at a later date.
*Battery life depends on device settings, usage and other factors. Actual results vary.
Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple is reinventing the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.
Press Contact:
Adam Howorth
Apple
howorth.a@apple.com
020 7184 1202
Sarah O'Brien
Apple
obrien_s@apple.com
020 7184 1477

© 2010 Apple Inc. All rights reserved. Apple, the Apple logo, Mac, Mac OS, Macintosh, iPad and Multi-Touch are trademarks of Apple. Other company and product names may be trademarks of their respective owners.