PRESS RELEASE October 9, 2013

iPhone 5s & iPhone 5c Arrive in Italy, Russia, Spain & More Than 25 Countries on Friday, October 25

Available in India, Mexico & More Than a Dozen Additional Countries on Friday, November 1


CUPERTINO, California—October 9, 2013—Apple today announced iPhone 5s, the most forward-thinking smartphone in the world, and iPhone 5c, the most colourful iPhone yet, will be available in Italy, Russia, Spain and more than 25 additional countries on Friday, October 25. iPhone 5s and iPhone 5c will also be available in more than a dozen countries on Friday, November 1, including India and Mexico. 

iPhone 5s redefines the best smartphone experience in the world with amazing new features all packed into a remarkable thin and light design, including the Apple-designed A7 64-bit chip, all-new 8 megapixel iSight camera with True Tone flash and introducing Touch ID, an innovative way to simply and securely unlock your phone with just the touch of a finger. iPhone 5c features an all-new design, packed with features people know and love like the beautiful 4-inch Retina display, blazing fast performance of the A6 chip, and the 8 megapixel iSight camera—all while delivering great battery life.¹ iPhone 5s and iPhone 5c both offer more LTE bands² than any other smartphone in the world and include all-new FaceTime HD cameras. 

iPhone 5s and iPhone 5c come with iOS 7, the most significant iOS update since the original iPhone, featuring a stunning new user interface, completely redesigned with an elegant colour palette, distinct, functional layers and subtle motion that make it feel more alive. iOS 7 has hundreds of great new features, including Control Center, Notification Center, improved Multitasking, AirDrop, enhanced Photos, Safari, Siri and introduces iTunes Radio, a free Internet radio service based on the music you listen to on iTunes.³

iPhone 5s comes in gold, silver or space grey for a suggested retail price of £549 (£457.50 ex VAT) for the 16GB model, £629 (£524.17 ex VAT) for the 32GB model and £709 (£590.83 ex VAT) for the 64GB model.⁴ iPhone 5c comes in blue, green, pink, yellow and white for a suggested retail price of £469 (£390.83 ex VAT) for the 16GB model and £549 (£457.50 ex VAT) for the 32GB model.⁴ iPhone 5s cases are available in beige, black, blue, brown, yellow and (RED) for a suggested retail price of £35 (£29.17 ex VAT) and iPhone 5c cases come in blue, green, pink, yellow, black and white for a suggested retail price of £25 (£20.83 ex VAT). iPhone 5s, iPhone 5c and cases for both phones will be available through the Apple Online Store, Apple’s retail stores and select Apple Authorised Resellers. iPhone 4S 8GB model is available for £349 (£290.83 ex VAT).⁴ 

Every customer who buys an iPhone 5s or iPhone 5c at an Apple retail store will be offered free Personal Setup service, helping them customise their iPhone by setting up email, showing them new apps from the App Store and more, so they’ll be up and running with their new iPhone before they leave the store. Customers can learn more about iOS 7 and their new device through new free workshops at all Apple retail stores worldwide.

iPhone 5s and 5c will be available on Friday, October 25 in Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, French West Indies, Greece, Hungary, Ireland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Macau, Malta, Netherlands, New Zealand, Norway, Poland, Portugal, Reunion Island, Romania, Russia, Slovakia, Slovenia, South Korea, Spain, Sweden, Switzerland, Taiwan and Thailand. iPhone 5s and 5c will also be available on Friday, November 1 in Albania, Armenia, Colombia, El Salvador, Guam, Guatemala, India, Macedonia, Malaysia, Mexico, Moldova, Montenegro, Turkey and available on Sunday, November 3 in Bahrain, Saudi Arabia and UAE. Both iPhone 5s and iPhone 5c are currently available in the US, Australia, Canada, China, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore and the UK. 

¹ Battery life depends on device settings, usage and other factors. Actual results vary.
² LTE is available through select carriers. Network speeds are dependent on carrier networks, check with your carrier for details.
³ iTunes Radio is available with iOS 7 in the US.
⁴ Price quoted is unlocked from the Apple Retail Store and Apple Online Store. Refer to carriers for contract pricing.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Bethan Lloyd
Apple
bethan@apple.com
020 7184 1095

Nikki Thompson
Apple
nikkithompson@apple.com
020 7184 1232



© 2013 Apple Inc. All rights reserved. Apple, the Apple logo, Mac, Mac OS, Macintosh, iPhone, iSight, Touch ID, Retina, FaceTime, AirDrop, Safari, Siri, iTunes Radio, iTunes and App Store are trademarks of Apple. Other company and product names may be trademarks of their respective owners.