PRESS RELEASE April 9, 2015

Apple Watch In-Store Preview & Online Pre-Order Begin Friday

Available for Purchase Online April 24

CUPERTINO, California—April 9, 2015—Apple Watch, Apple’s most personal device yet, will be available for preview and pre-order on Friday, April 10. Customers in Australia, Canada, China, France, Germany, Hong Kong, Japan, the UK and the US can try on and experience Apple Watch at their local Apple Store or at Galeries Lafayette in Paris, Isetan in Tokyo, Selfridges in London, and select Apple Authorised Resellers in Japan and China. Customers can pre-order their Apple Watch through the Apple Online Store beginning April 10 at 8:01 a.m. BST for delivery beginning April 24.
“We are excited to welcome customers tomorrow and introduce them to Apple Watch, our most personal device yet. Based on the tremendous interest from people visiting our stores, as well as the number of customers who have gone to the Apple Online Store to mark their favourite Apple Watch ahead of availability, we expect that strong customer demand will exceed our supply at launch,” said Angela Ahrendts, Apple’s senior vice president of Retail and Online Stores. “To provide the best experience and selection to as many customers as we can, we will be taking orders for Apple Watch exclusively online during the initial launch period.”
Customers interested in learning more about Apple Watch can visit their local Apple Store for a personalised session with a Specialist to try on, fit and size their band, and explore the amazing features of Apple Watch. Customers who want to try on an Apple Watch are encouraged to make an appointment by going to www.apple.com/uk.
Starting Friday, customers can try on Apple Watch, Apple Watch Sport or Apple Watch Edition* to find the model with the size, finish and band to best fit their personal preference and style. Everyone visiting an Apple Store will be able to view all three collections and get hands on with Apple Watch Demo to browse and edit different watch faces, and learn about Apple Watch’s health and fitness features, Digital Touch, Siri and more.
Pre-orders begin April 10 at 8:01 a.m. BST through the Apple Online Store and the Apple Store app for iPhone and iPad. Customers who pre-order their Apple Watch can have it shipped for delivery beginning April 24. All Apple Watch customers will be offered Personal Setup, online or in-store, to pair their Apple Watch with their iPhone. New owners will also learn how to personalise Apple Watch by selecting a watch face, deciding which notifications to receive, setting up the Activity app and the Apple Watch App Store. 
Beginning April 24, Apple Watch will also be available at boutiques in major cities including colette in Paris, Dover Street Market in London and Tokyo, Maxfield in Los Angeles and The Corner in Berlin.
Apple Watch is an incredibly accurate timepiece, an intimate and immediate communication device and a groundbreaking health and fitness companion. Highly customisable for personal expression, Apple Watch also brings an entirely new way to receive information at a glance and interact with the world through third-party app experiences designed specifically for the wrist.
Apple Watch introduces revolutionary technologies including the Digital Crown, an innovative way to scroll, zoom and navigate fluidly without obstructing the display. The Retina display with Force Touch on Apple Watch senses the difference between a tap and a press, providing a new way to quickly and easily access relevant controls. The all-new Taptic Engine discreetly delivers a gentle tap on your wrist whenever you receive a notification or message.
Pricing & Availability
Apple Watch is available in three collections, Apple Watch Sport, priced at £299 inc VAT and £339 inc VAT; Apple Watch, available from £479 inc VAT to £949 inc VAT; and Apple Watch Edition, crafted from custom rose or yellow 18-carat gold alloys, with prices starting at £8,000 inc VAT.
More information about where to buy Apple Watch is available at locate.apple.com/uk/en.
Apple Watch requires iPhone 5, iPhone 5c, iPhone 5s, iPhone 6 or iPhone 6 Plus running iOS 8.2 or later.
*Apple Watch Edition is available for try-on at select stores.
Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.
Press Contacts:
Naomi Dodson
Apple
ndodson@apple.com
020 3284 6320
Adam Howorth
Apple
adamh@apple.com
020 7184 1202

© 2015 Apple Inc. All rights reserved. Apple, the Apple logo, Mac, Mac OS, Macintosh, Apple Watch, Apple Store, Siri, Apple Pay, iPhone, iPad, App Store, Digital Crown, Retina and Taptic Engine are trademarks of Apple. Other company and product names may be trademarks of their respective owners.