PRESS RELEASE September 21, 2015

iPhone 6s & iPhone 6s Plus Arrive on Friday, September 25

Fastest iOS Adoption Ever with iOS 9

CUPERTINO, California — September 21, 2015 — Apple today announced iPhone 6s and iPhone 6s Plus, the most advanced iPhones ever, will be available at 8:00 a.m. local time on Friday, September 25 at Apple’s retail stores. Stores will have the new iPhones available for walk-in customers who are encouraged to arrive early.*  Both models will also be available on Friday from EE, O2, Three, Virgin, Vodafone, additional carriers and Apple Authorised Resellers. Apple also announced the fastest iOS adoption ever, with more than 50 percent of devices already using iOS 9.** 
 
“Customer response to the iPhone 6s and iPhone 6s Plus has been incredibly positive, we can't wait to get our most advanced iPhones ever into customers’ hands starting this Friday,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “iOS 9 is also off to an amazing start, on pace to be downloaded by more users than any other software release in Apple’s history.”
 
iPhone 6s and iPhone 6s Plus bring a powerful new dimension to iPhone’s revolutionary Multi-Touch interface with 3D Touch, which senses how deeply you press the display, letting you do essential things more quickly and simply. The new iPhones introduce Live Photos, which bring still images to life, transforming instants frozen in time into unforgettable living memories. Live Photos, 3D Touch, 12-megapixel iSight camera, 5-megapixel FaceTime HD camera with Retina Flash and more are powered by the Apple-designed A9 chip, the most advanced chip ever in a smartphone, delivering faster performance and great battery life. iPhone 6s and iPhone 6s Plus are designed with the strongest glass on any smartphone and 7000 series aluminium, the same alloy used in the aerospace industry, in gorgeous metallic finishes that now include rose gold.
 
iOS 9, the world’s most advanced mobile operating system, brings more intelligence to iPhone with proactive assistance, powerful search and improved Siri features, all while protecting users’ privacy. Built-in apps become more powerful with a redesigned Notes app, detailed transit information in Maps, and an all-new News app for the best news reading experience on any mobile device.*** The foundation of iOS is even stronger with software updates that require less space to install and advanced security features to further protect your devices.
 
Pricing & Availability
  • Both models will be available at 8:00 a.m. local time on Friday, September 25 in Australia, Canada, China, France, Germany, Hong Kong, Japan, New Zealand, Puerto Rico, Singapore, the UK and the US with a range of financing plans and payment options from Apple.com/uk, Apple’s retail stores, through select carriers and Apple Authorised Resellers.
  • iPhone 6s and iPhone 6s Plus will be available in gold, silver, space grey and the new rose gold metallic finishes. iPhone 6s will be available in the UK for a suggested retail price of £539 for the 16GB model, £619 for the 64GB model and £699 for the 128GB model. iPhone 6s Plus will be available for a suggested retail price of £619 for the 16GB model, £699 for the 64GB model and £789 for the 128GB model. All prices include VAT.
  • Beginning September 26, customers will be able to visit Apple.com/uk to reserve their iPhone for pick-up at their local Apple Store, based on availability. Most Apple stores will also have iPhone available for walk-in customers each day.
  • Apple-designed accessories including leather and silicone cases in a range of colours and Lightning Docks in colour-matched metallic finishes will also be available.
  • Every customer who buys an iPhone 6s or iPhone 6s Plus at an Apple Retail Store will be offered free Personal Setup to help them customise their iPhone by setting up email, showing them new apps from the App Store and more, so they’ll be up and running with their new iPhone before they leave the store.
  • Anyone who wants to learn more about the new iPhones or iOS 9 can register for the free workshops offered at every Apple store. 



* iPhone is available by reservation only in China, Hong Kong, Japan and US stores in tax-free states. 
** As measured by the App Store on September 19, 2015.
*** Transit information in Maps will be available in select major cities including Baltimore, Berlin, Chicago, London, Mexico City, New York City, Philadelphia, the San Francisco Bay Area, Toronto and Washington D.C., as well as over 300 cities in China, including Beijing, Chengdu and Shanghai. News app availability varies by country.
 
Apple revolutionised personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, the Mac and Apple Watch. Apple’s three software platforms — iOS, OS X and watchOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
 
Press Contact:
Nikki Thompson
Apple
nikkithompson@apple.com
020 7184 1232



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