UPDATE November 1, 2017

iPhone X: What reviewers are saying

Reviewers across the globe weighed in on iPhone X and its many new features.
After testing iPhone X, reviewers from the UK and around the world are giving their impressions of its beautiful 5.8-inch Super Retina display, TrueDepth camera, Face ID and Animoji.  Read what they’re saying about the future of the smartphone.
Mail Online
"Apple bills it as the future of smartphones - and after spending a day with the iPhone X, it's hard to disagree. It's a simply stunning piece of hardware, with the screen front and center, taking up almost the entire front of the device."
Daily Telegraph
"From the moment you pick it up, it's the screen that pops out at you. In fact, the pre-eminence of the screen means you actually barely notice the phone’s chassis at all; the hardware's design takes a backseat to the software on the display. Which is no bad thing."
Mashable
“Apple’s iPhone X is the beginning of something new. Everything the iPhone X is serves as a roadmap for future iPhones.”  
BuzzFeed
“Face ID worked as promised: with sunglasses, without sunglasses, with my hair up, with it down, at night in the dark, or during the day.”
Creative Live Blog
“The OLED display is insanely good. The contrast is unlike anything I’ve ever seen. And the edge to edge / bezel arrangement is stunning. It somehow further humanizes the device. I feel like I’m holding my photos and videos…not a device on which to view them.”
The Wall Street Journal
“Face ID is secure, fast, reliable and very easy to use. But even if it is Halloween, you’ll be headed for trouble if you go trying to clone yourself.”
CNET
“After 10 hours on the streets of San Francisco, mostly in and around Fisherman’s Wharf, I was impressed by how Portrait Mode transformed the everyday selfie into a respectable and elegant photo.”
The Evening Standard
“Apple’s implementation of the camera is flawlessly done and THE Animoji are fantastic.”
TechCrunch
“What I can tell you is that [Animoji] are cute and super funny. The way that the camera is able to accurately track and map your face, the physics in the models and the fun factor of being able to ‘wear a mask’ combine to make something that’s actually a ton of fun.”
iPhone X will be available in Apple retail stores Friday, November 3 and is also available for pre-order on apple.com/uk.

Media

Images of iPhone X

Press Contacts

Nikki Thompson

Apple

nikkithompson@apple.com

020 7184 1232

Apple Media Helpline

media.uk@apple.com

020 8278 1440