UPDATE October 21, 2020

Apple offers customers new ways to shop for the all-new iPhone 12, iPhone 12 Pro, and iPad Air

Best-ever lineup of iPhone and iPad will be available October 23 through redesigned virtual and in-person experiences

A lineup of iPhone 12, iPhone 12 Pro, and iPad Air.
Apple’s best-ever lineup of iPhone and iPad is available October 23.
When iPhone 12, iPhone 12 Pro, and iPad Air are available Friday, October 23, customers can get their all-new products directly from Apple through tailored purchase experiences offered online, by phone, or in store. From a chat session with a Specialist that starts online and finishes with contactless delivery, to visiting select Apple Store locations for a one-on-one session with an Apple Specialist, customers can find the best way to get the products they’re looking for. 
“There’s never been a better time to get a new iPhone, and there’s never been a better destination than Apple Retail,” said Deirdre O’Brien, Apple’s senior vice president of Retail + People. “We’re offering new ways for our customers to get to know all of our products before they buy, so they can be sure to get the product that’s right for them. Whether our customers choose to connect with us in person, by phone, or online, our entire retail team is ready to deliver the world-class personalised service they’ve come to expect from Apple.”
The variety of services offered by Apple to aid customers in their purchasing decisions.
New at Apple Retail this year:
  • With Shopping Sessions, customers can now book a one-on-one session with a Specialist at an Apple Store for personalised help selecting a new product, or financing option. The same expert advice is available online, where customers can chat with a Specialist anytime. 
  • Pickup options include in-store, same-day delivery, or Express storefront.1 Customers can check apple.com/retail for services available at their local store.
  • Contactless delivery is available for all products, including iPhone and iPad. Delivery drivers may ask for verbal confirmation from a safe distance, replacing the need for a physical signature.
Though this year’s iPhone launch looks different from years past, Apple Retail continues to offer the services customers love:  
  • After a customer gets their new Apple product, an Online Personal Session allows them to schedule a free session with a Specialist to set up their new product, learn the basics, or get pro tips.
  • Apple Trade In lets iPhone or iPad owners get up to £620 or £410 credit toward the purchase of a new product.2 
The vast majority of Apple Store locations around the world are open and operating in various service models to protect the health and well-being of customers and employees. Before visiting, customers should check apple.com/retail for details on their local Apple Store. For more information about services and support available from Apple Retail, visit apple.com/shop.
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    1. Pickup options vary by store.

    2. Trade-in values vary and can be based on the condition, year, and configuration of the trade-in device, and may also vary between online and in-store trade-in. Trade-in value may be applied toward new purchase, and new purchase may be required to receive additional trade-in values. You must be at least 18 years old. Apple or its trade-in partners reserve the right to refuse or limit any trade-in transaction for any reason. In-store trade-in requires presentation of a valid, government-issued photo ID (local law may require saving this information). Additional terms from Apple or Apple’s trade-in partners may apply.

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