On Friday, September 24, the innovative and elegant iPhone 13 lineup, powerful new iPad mini, and ninth-generation iPad went on sale around the world.
Apple Store locations, as well as Apple’s online store, are open for customers who want to learn about and experience the newest iPhone and iPad lineups. Redesigned inside and out, iPhone 13 Pro and iPhone 13 Pro Max introduce the most advanced pro camera system ever on iPhone, Super Retina XDR display with ProMotion, improved battery life, the Apple-designed A15 Bionic chip and 5G. iPhone 13 and iPhone 13 mini feature the most advanced dual-camera system ever in iPhone and powerhouse A15 Bionic chip in a sleek and durable design. iPad mini features an all-screen design, the A15 Bionic chip, 5G, Centre Stage and more. iPad features the Apple-designed A13 Bionic, Centre Stage, True Tone and now starts with double the storage.
Online or in-store, Apple Specialists are available one-on-one to help customers choose their new product, trade in an old one, find a great carrier offer and help them get up and running on their new device.

Customers arrived at Apple Regent Street in London, UK, to get a first look at the iPhone 13 lineup.

An Apple Regent Street customer showing off his new iPhone 13 purchase.
Team members at Apple Regent Street greet customers arriving for the iPhone 13 lineup.
A line of customers outside of Apple Regent Street.
Customers take a selfie at Apple Regent Street with the new iPhone 13 Pro.

Customers at Apple Sanlitun in Beijing, China, explore the newest iPhone and iPad lineups.

An Apple Sanlitun customer showing off their new iPhone 13 Pro.
Team members at Apple Sanlitun greet customers arriving for the iPhone 13 lineup.
A team member at Apple Sanlitun helps a customer with iPhone 13.
A close-up of a display table at Apple Sanlitun for iPhone 13 Pro.
The queue outside of Apple Sanlitun.
A customer posing with iPhone 13 Pro at Apple Sanlitun.
A table displaying the new iPad mini at Apple Sanlitun.
A customer with a friend, holding the new Sierra Blue iPhone 13 Pro at Apple Sanlitun.
A customer comparing iPhone 13 with iPhone 13 Pro at Apple Sanlitun.
Two customers celebrating their iPhone 13 purchases.

Team members of the Apple online store provided expertise to customers around the world, offering advice, guidance and set up support for their new products.

An Apple online team member at the call centre in Shanghai advises a customer on the new iPhone 13 Pro Max.
An Apple online team member at the call centre in Shanghai advises a customer on the new iPad mini.
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Pia Fontes

Apple

pia_fontes@apple.com

+44 7890 058 591