opens in new window
UPDATE 07 February 2023

Apple marks Safer Internet Day by spotlighting features and tools to protect children online

A child holds an iPad.
Families, educators, and child safety advocates are invited to learn more about powerful tools and resources Apple has designed to keep children safe online.
In recognition of Safer Internet Day on 7 February, Apple is sharing powerful tools and resources to empower families and keep children safe online. As a longtime privacy and security leader, Apple continues to innovate, create, and uplift family-friendly tools that promote children’s safety and privacy — along with parental controls that help families understand, monitor, and set limitations on their children’s screen time.
“At Apple, our goal is to provide people with technology that not only improves and enriches their lives, but also helps them stay safe online,” said Erik Neuenschwander, Apple’s director of User Privacy. “We’re proud to be an official supporter of Safer Internet Day in Europe — and we’ll keep innovating every day to empower people to protect their families online.”
The resources Apple is sharing for Safer Internet Day include free educational sessions — online and in Apple Store locations — to help parents, guardians, teachers, and child safety advocates get the most out of the family-friendly safety tools across Apple devices. And on the App Store, Apple will highlight apps that create even more ways to promote child safety, privacy, and parental controls.
On Apple’s website, a dedicated page for families showcases a range of tools designed to help parents better manage how children use Apple devices:
  • iOS 16 offers improved child account setup as part of Family Sharing — which helps parents and guardians put parental controls in place right from the start. The new Family Checklist shares helpful tips, including reminders to update a child’s settings as they get older.
  • With Screen Time, families can get weekly reports on their children’s activity, and set limits on the amount of time spent on-device or on certain apps. Downtime lets families block apps and notifications at certain hours of the day, and Communication Limits helps them choose who their children can communicate with.
  • Through Content & Privacy Restrictions in Screen Time, parental controls can block or limit specific apps and features on a child’s device — restricting the settings for explicit content, purchases, downloads, and privacy.
  • On the App Store, parents can restrict downloads to age-appropriate apps, and use Ask to Buy to approve or decline purchases and downloads. And in the Made for Kids section, Apple enforces strict standards that require every app to protect children’s data and prevent age-inappropriate advertising.
  • Parents can also turn on Communication Safety for the Messages app to provide warnings and resources on their child’s device if they receive or attempt to send photos containing nudity. Using on-device machine learning, Messages detects and blurs the image and offers age-appropriate guidance. In partnership with local experts, Apple is expanding the feature to more regions around the world.
To help parents get the most out of these features and more, Apple is offering a free class called “Your Kids and Their Devices.” Available online and in over 500 stores globally, the Today at Apple workshop will empower Apple users with the knowledge and skills to protect their children’s safety online. The 60-minute session covers how to manage content and maintain privacy with the latest features on iPhone and iPad, including Family Sharing, Screen Time, App Limits, and more. To sign up for a session, visit
In recognition of educators’ important role in these efforts, Apple is also offering a tailored session for members of the Apple Education Community — a professional learning hub designed for educators who use Apple technology. The course will provide useful insights into how teachers can protect and educate children on internet safety.
To share tools and raise awareness about child safety online, Apple is also working with the European Commission to reach people across the network of Safer Internet Centres across Europe. And Apple collaborates with a number of nonprofit partners — including Internet Sans Crainte in France, klicksafe in Germany, Webwise in Ireland, and Childnet in the UK — to help protect families and children.
“Every day in our work, we see the need to foster a climate of trust around young people’s digital lives,” said Axelle Desaint, Internet Sans Crainte’s director. “Safer Internet Day is an opportunity for us to give young people a voice, and it is up to us to listen to them and show them they can count on the adults around them to ensure their protection on the internet. For us, the support of a major player like Apple is a tremendous step forward in this direction.”
“Safer Internet Day provides the best opportunity in the year to promote safe and responsible use of technology,” said Will Gardner, the UK Safer Internet Centre’s director. “The success of the day lies in the huge collaboration that takes place, with thousands of organisations getting involved to promote key messages and provide information and resources. The support of companies like Apple is important for this, as resources like its online hub for families help to provide information and tools to support the safety of children and young people online.”
To learn more about Apple features that empower families and protect children online, visit
Share article


  • Text of this article

  • Images in this article

Press Contacts

Apple Media Helpline

020 3284 6333