Now available at the Apple Retail Store on a first-come, first-served basis.*
Get the right iPhone, plan and payment option. We'll take the time to understand your needs and help you find the right choice.
Get credit when you recycle your eligible iPhone, iPad or selected smartphone from another manufacturer.** Learn more
Whether you’re buying a new iPhone, upgrading from your current iPhone or switching to iPhone, we’ll transfer contacts from your old device, set up your email and get you started with iCloud. We can also help you browse and download apps from the App Store. So your iPhone will be set up and ready to use before you leave the store.
You’ll need a valid UK bank card to verify your address and set up a direct debit.
Make sure you bring along your UK driving licence or a valid UK or international passport.
If you’re upgrading from another iPhone, remember to back up your data to your computer or iCloud. You’ll also want to take note of your Apple ID.
*Supplies may be limited.
**Offer only available on production of a valid, government-issued photo ID. You must be at least 18 years old. Value of your current device may be applied towards purchase of a new Apple device. Offer may not be available in all stores, some stores may have additional requirements, and not all devices are eligible for credit. To see if your device is eligible, please visit https://store.apple.com/uk/browse/reuse_and_recycle. You will be required to agree to the full terms and conditions available at the Apple Retail Store. Online and in-store values may vary. Apple reserves the right to refuse or limit the quantity of any device for any reason.