iPhone 6 is here.

Now available at the Apple Retail Store on a first-come, first-served basis.*

We offer iPhone with or without a carrier plan.

Get the right iPhone, plan and payment option. We'll take the time to understand your needs and help you find the right choice.

We’ll help you save on your new iPhone.

Get credit when you recycle your eligible iPhone, iPad or selected smartphone from another manufacturer.**
Learn more

We’ll set it up for you.

Whether you’re buying a new iPhone, upgrading from your current iPhone or switching to iPhone, we’ll transfer contacts from your old device, set up your email and get you started with iCloud. We can also help you browse and download apps from the App Store. So your iPhone will be set up and ready to use before you leave the store.

We make it easy to switch to iPhone. Learn more

What to bring when activating iPhone in the store.

  1. 1

    Your bank information.

    You’ll need a valid UK bank card to verify your address and set up a direct debit.

  2. 2

    An official photo ID.

    Make sure you bring along your UK driving licence or a valid UK or international passport.

  3. 3

    Your current mobile phone.

    If you’re upgrading from another iPhone, remember to back up your data to your computer or iCloud. You’ll also want to take note of your Apple ID.