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Apple Watch

New

Apple Watch Series 7

Full screen ahead.

Apple Watch SE

Heavy on features.
Light on price.

 

Which Apple Watch
is right for you?

  • New

    Apple Watch
    Series 7

    Buy
    • 45mm or 41mm

      Swimproof1

      Most crack resistant
      front crystal

      Certified IP6X dust resistant1

    • Always-On Retina display
      Nearly 20% larger than Apple Watch SE

      More than 50% larger
      than Series 3

    • Blood Oxygen app2

    • ECG app3

    • High and low heart
      rate notifications

      Irregular heart
      rhythm notification4

    • Emergency SOS5

      International
      emergency calling6

      Fall Detection

    • Cellular available7

      Family Setup — pair multiple
      watches with one iPhone8

  • Apple Watch

     SE

    Buy
    • 44mm or 40mm

      Swimproof1

       
       

        
        

    • Retina display
      Over 30% larger
      than Series 3

       

       
       

    •  

    •  

    • High and low heart
      rate notifications

      Irregular heart
      rhythm notification4

    • Emergency SOS5

      International
      emergency calling6

      Fall Detection

    • Cellular available7

      Family Setup — pair multiple
      watches with one iPhone8

  • Apple Watch
    Series 3

    Buy
    • 42mm or 38mm

      Swimproof1

       
       

       

    • Retina display


       

    •  

    •  

    • High and low heart
      rate notifications

      Irregular heart
      rhythm notification4

    • Emergency SOS5

       
       

       

    •  

Compare all models Shop Apple Watch

Let the festive season be filled with
great gifts.

Shop now

Apple Fitness Plus

Get 3 months free when you
buy an Apple Watch.9

Trade in your Apple Watch and get credit towards a new one.10

Learn more

Choose (RED). Save lives.

Every Apple (PRODUCT)RED purchase helps fight global health emergencies.

Shop the collection

Apple Watch Studio

Any case. Any strap.
Any style you want.

Why Apple Watch

It’s the ultimate
device for a
healthy life.

Learn more

watchOS 8

A look inward. A leap forward.

See what’s new

Apple Watch essentials

Smooth styles.
In sharp shades.

Shop the latest straps

Say it in a way
only you can.

Discover new engraving options for AirPods. Mix emoji, text and numbers.

Learn more

Get more out of Apple Watch

Bundle up to six
Apple services.

And enjoy
more for less.

Apple Music

Over 75 million songs.
3 months on us.

The Health app.

Now with a healthy dose of updates.

Learn more