Get 3 months of Apple Fitness+ when you buy any Apple Watch.¹Shop Apple Watch

Apple Watch

Explore the lineup.

Apple Watch Series 11
Space Grey
Silver
Rose Gold
Jet Black
Natural
Gold
Slate
The ultimate way to
watch your health.
Learn more Buy
Apple Watch SE 3
Midnight
Starlight
Essential health features
at a great price.
Learn more Buy
Apple Watch Ultra 3
Natural
Black
The ultimate sports
and adventure watch.
Learn more Buy

Why Apple is the best place to buy Apple Watch.

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Financing
Financing.
Monthly payment options available.
Apple Trade In
Save with Apple Trade In.
Get credit towards your next Apple Watch when you trade in an eligible device.²
Delivery and Pickup
Fast, free delivery.
Or pick up available items at an Apple Store.
Personal Setup
Get to know your new Apple Watch.
Learn how to get the most out of your new Apple Watch with a free one-to-one Personal Session.
Apple Store App
Explore a shopping experience designed around you.
Use the Apple Store app to get a more personal way to shop.

Get to know Apple Watch.

Health
Knows you. Insights and out.
Fitness
Miles of motivation.
Safety
Keep help close at hand.
Apple Watch Ultra 3
The ultimate sports and adventure watch.
Connectivity
The right call for
staying in touch.
Personalisation
Make it you-nique.
Apple Watch For Your Kids
Independence for them. Peace of mind for you.
Apple Watch + iPhone
Dynamic duo.

All Apple Watch accessories

Time for a refresh.

Explore the latest straps in new materials, styles and colours.

Shop Apple Watch straps

Apple Watch straps: Sport Band, neon yellow colour, Braided Solo Loop, turmeric colour, Alpine Loop, anchor blue colour, Sport Loop, purple fog colour, Milanese Loop, natural colour

Made for each other.

Combining Apple Watch and iPhone opens up a world of features that make each device better. You can do things like create a custom route with Maps on your iPhone, then download it to your watch to use any time. Or start a cycling workout on your watch and see your metrics automatically appear as a Live Activity on your iPhone.

Apple Watch

A display of brilliance.

Our largest, most advanced Apple Watch display emits more light at wider angles¹³ — making it even brighter and easier to read things like real-time metrics when you’re running, hiking, diving or exploring.

Apple Watch Ultra 3 devices, titanium cases, natural and black colours, Workout app screens: running, scuba, hiking, straps: Trail Loop, black/charcoal colour, Ocean Band, neon green colour, Alpine Loop, anchor blue colour

Go further. Go longer.

Apple Watch Ultra 3 gets up to 42 hours of normal use and up to 72 hours with low power settings enabled.¹⁴ More than enough to take on a marathon or triathlon.

Apple Watch Ultra 3, titanium case, natural colour, battery charging icon, Trail Loop, blue/bright blue colour

GPS far ahead of the curve.

Apple Watch Ultra 3 features dual-precision GPS — the best GPS in a sports watch.¹⁵

Two people wearing Apple Watch Ultra 3 hike a mountain trail

Satellite communications. At the ready.

Now when you’re off the grid without mobile service or Wi‑Fi, Ultra 3 can help you stay connected using built‑in satellite communications.¹⁶ And if you need critical help, you can contact emergency services via satellite — right from your wrist.¹²

A person uses two-way satellite communication on Apple Watch Ultra 3 while hiking

Action packed.

One quick press of the Action button gives you precise control over a variety of customisable functions. Start a workout, turn on the torch, drop a Compass Waypoint or begin a dive.

Apple Watch Ultra 3, titanium case, black colour, left side exterior, speaker/air vent, Action button, microphone