iTunes Gift Cards.

Give the gift of iTunes.

When you give iTunes Gift Cards and iTunes Gifts to friends and family, they can choose whatever they want on the iTunes Store, App Store, iBooks Store and Mac App Store.

iTunes Gift Cards

iTunes Gift Cards are easy to give, and you can buy them from Apple and from thousands of other retailers in a range of denominations. And every card works in the iTunes Store, App Store, iBooks Store and Mac App Store — so your recipients can get exactly what they want.

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How to Redeem iTunes Gift Cards

From your computer, iPad, iPhone or iPod touch, just follow the simple redemption instructions on the back of the card. You can even redeem by taking a photo of the PIN code using the camera on your Mac or iOS device.1

Redeem a gift card now

iTunes Gifts via email.

It’s easy to send an iTunes Gift for any occasion. Because now you can buy them on the iTunes Store from your iOS device or computer.2 And in any amount between £10 and £100. Choose a theme and add a personal message. Then have your gift emailed on the spot, or pick a time for it to be delivered. Your recipient can redeem the gift for exactly what they want — songs, films, TV programmes, apps, games, books and more.

Buy an iTunes Gift Redeem an iTunes Gift now

Give songs, apps and more.

Send your nephew the latest combat adventure game. Or your best friend that album you have on repeat. Just find the music, films, TV programmes, apps or games you want to give on the iTunes Store or App Store. From your computer, click the arrow next to the price and choose “Gift this”. Or from your iOS device, tap the share button at the top of the screen.2 We’ll send an email letting your recipient know about it. With one click, your gift will start downloading to their device.

iTunes Pass

Now you can add money directly to your iTunes or App Store account with iTunes Pass. To get iTunes Pass, go to the iTunes Store on your iOS device, scroll down, and tap the Redeem button. Then go in to any Apple Retail Store3 and let a Specialist know you want to add money to your account. Open iTunes Pass in Passbook, and have the Specialist scan it and accept your payment. Your balance will be updated and can be used immediately.

Set up an iTunes allowance.

Give your kids a legal way to download their favourite songs using a monthly allowance. Allowance accounts give your kids a set amount of store credit to spend every month on the iTunes Store, App Store, iBooks Store and Mac App Store. That way they can access the stores without a credit card, and you can set a limit on how much they spend.

Set up an allowance