An iPad can help keep home owners happy with their refrigerator.

BSH Hausgeräte GmbH is the largest manufacturer of home appliances in Europe. Their wide portfolio of brands includes Bosch, Siemens, Gaggenau, Neff, Thermador, Balay, Coldex, Constructa, Pitsos, Profilo and Junker. When it comes to keeping a dryer running smoothly 20 years down the line, BSH service engineers know the machine and how to repair it. For BSH, iPad transforms the way their service engineers work, from optimising their daily schedule to helping them identify decades-old parts. The ease and mobility of iPad combined with the power of iPadOS custom-built apps made in partnership with Apple and IBM makes product information accessible and communication with the office simple, and allows for a powerful face-to-face relationship with the customer.

At a glance

5KService engineers
7MCustomer visits
80KModels of home

An interface as familiar as home.

iPad brings a modern solution to decades of appliances.

Workflow Management

Apps and Maps make an engineer’s day easier.

Personalised Consultations

Engineers help home owners with more than repairs.

Inventory Management

An app can look up the parts and know if they’re in the van.

Product Information

80,000 products. Twenty years of appliances. All in one place.

Only with Apple

Built-In Security

Apple devices keep data secure. Key security features, like hardware-based device encryption, can’t be disabled by mistake. Touch ID and Face ID make it easy to secure every device. And because many of these features are enabled by default, IT won’t need to perform extensive configurations.

Zero-Touch Deployment

With Apple Business Manager, BSH can easily configure, deploy and manage its devices over the air. And IT can tailor the setup process to any business need. So every Apple device is ready to go from the start.


Apple’s partnership with IBM brings together powerful, intuitive apps for employees with seamless integration into back-end systems. As a result, BSH delivered its first pilot app in only six months. And the company credits design and integration support as a contributing factor in its success.


Apps help repair appliances.

Administrative work reduced by up to 80 per cent per job.

2–3 additional customer visits per engineer per week.

Improved customer satisfaction.

More empowered engineers.

How to Buy

We’re here to help you find the best, most cost‑effective solution for your business, whether you’re a one-person team or 10,000 strong.

Get started with How to Buy

Share this story.