Changing the way the world experiences property, with Mac.

In 1995, REA Group launched, Australia’s first online property search portal. Today, the company is a leading digital business specialising in property, attracting millions of unique visitors to its platforms each month. A driving factor behind this success is REA’s Mac as Choice program, which empowers its 1,600 Australian employees to choose the device that best supports their needs, push boundaries and elevate customer experiences.

At a glance

16brands in REA Group’s network
12+years of innovation
with Apple products and services
11Mmonthly unique visits

Innovation driven by Mac.
Empowering employees.
Elevating customer experiences.

Seamless Deployment

Minimal setup time for employees.


Freedom and flexibility.

User Experience

Easy and enjoyable
from the start.

Built-In Security

Secure from the ground up.


Even more speed and
power efficiency.


Best for IT.
Best for employees.

There were 37% fewer support tickets after switching to Mac.

A total of 100 hours of support time was saved over 12 months.

REA’s Mac as a Choice program enables seamless zero-touch deployment and increased overall employee productivity.

How to Buy

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