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UPDATE
Apple offers a look at new emoji coming to iPhone this fall
New designs bring even more diversity to the keyboard, alongside additions to popular food, animals and activities.
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PRESS RELEASE
MacBook Air and MacBook Pro updated for back-to-school season
Apple today updated MacBook Air, adding True Tone to its Retina display for a more natural viewing experience, and lowering the price to $1,449, with an even lower price of $1,319 for college and university students. -
UPDATE
Apple Music brings Up Next Live to global cities this summer
Apple today announced Up Next Live, a series of intimate performances from past and present Apple Music Up Next artists including Bad Bunny, Daniel Caesar, Khalid, Ashley McBryde, King Princess, Lewis Capaldi and Jessie Reyez. -
PRESS RELEASE
Jony Ive to form independent design company with Apple as client
Apple today announced that Sir Jony Ive, Apple’s chief design officer, will depart the company as an employee later this year to form an independent design company which will count Apple among its primary clients. -
PRESS RELEASE
Apple names Sabih Khan senior vice president of Operations
Sabih Khan, a 24-year Apple veteran, is named to the company’s executive team as senior vice president of Operations. Khan has played an important role in delivering each of Apple’s innovative products to market since the late 1990s. -
PRESS RELEASE
Important notice for batteries in certain MacBook Pro units
Apple today announced a voluntary recall of a limited number of older generation 15-inch MacBook Pro units which contain a battery that may overheat and pose a safety risk. -
PHOTOS
Apple Xinyi A13 opens in Taipei
Apple opened Apple Xinyi A13 in Taiwan Saturday, welcoming thousands of customers in the bustling Xinyi district of Taipei. -
UPDATE
Logic Pro X update taps the tremendous power of the new Mac Pro
Today Apple released a new version of Logic Pro X, its professional music production software, with performance updates for all users and optimizations that take advantage of the groundbreaking power of the all-new Mac Pro. -
UPDATE
Apple Xinyi A13 opens Saturday in Taipei
Apple Xinyi A13 will open Saturday in Taipei’s bustling Xinyi district. At Apple’s latest store in Taiwan, customers can explore all of Apple’s latest products, take their creativity further and get technical advice and support. -
FEATURE
When words aren’t enough, teachers find a common language with iPad
At the beginning of each language class at Wilhelm Ferdinand Schussler Day School in Dusseldorf, Germany, teacher Nick Kyriakidis asks a different student to say “good morning” in his or her native language. -
UPDATE
Apple Design Awards celebrate best-in-class design for apps and games
Apple yesterday hosted the Apple Design Awards and recognized nine iOS developers for outstanding artistry, technical achievement, user interface and application design. -
PHOTOS
Highlights from WWDC 2019
Photos of the exciting announcements from Apple’s 30th annual Worldwide Developers Conference. -
PRESS RELEASE
Apple unveils groundbreaking new technologies for app development
Apple today unveiled several innovative technologies that make it dramatically easier and faster for developers to create powerful new apps with tools like ARKit 3, Reality Engine, Reality Composer, SwiftUI and more. -
PRESS RELEASE
Apple previews macOS Catalina
Apple today previewed macOS Catalina, the latest version of the world’s most advanced desktop operating system, packed with cool new features, fresh new apps and powerful new technology for developers. -
UPDATE
Pro app developers react to the new Mac Pro and Pro Display XDR
Leading app developers for a variety of workflows, from video and photo editing to music production and advanced 3D content creation, have announced their support for the all-new Mac Pro and Pro Display XDR. -
PRESS RELEASE
Apple unveils powerful, all-new Mac Pro and groundbreaking Pro Display XDR
Apple today introduced the all-new Mac Pro, a completely redesigned, breakthrough workstation for pros who push the limits of what a Mac can do, and unveiled Pro Display XDR, the world’s best pro display. -
PRESS RELEASE
watchOS 6 advances health and fitness capabilities for Apple Watch
Apple today previewed watchOS 6, which empowers Apple Watch users to better manage their health and fitness, and gives access to dynamic new watch faces and the App Store directly on Apple Watch. -
PRESS RELEASE
The new iPadOS powers unique experiences designed for iPad
iPadOS introduces new capabilities and intuitive features that take advantage of the unique characteristics of iPad, including new ways to work with apps in multiple windows, a redesigned Home Screen, and updates to Apple Pencil that make it even more natural. -
PRESS RELEASE
Apple previews iOS 13
Apple today previewed iOS 13, introducing a dramatic new look for iPhone with Dark Mode and new ways to browse and edit photos, sign in to apps and websites and navigate the world with an all-new map. -
PRESS RELEASE
tvOS 13 powers the most personal cinematic experience ever
Apple today previewed tvOS 13, the operating system that makes Apple TV 4K the easiest and most personalized entertainment device for enjoying TV shows, movies, music, photos, games and apps. -
FEATURE
Thousands of stories, one WWDC
On June 3, more than 5,000 people from 86 countries will come together in San Jose for Apple’s 2019 Worldwide Developers Conference (WWDC). Among them will be Erika Hairston, a first-time attendee, and David Niemeijer, CEO of AssistiveWare. -
PRESS RELEASE
New iPod touch delivers even greater performance
The new iPod touch features the Apple-designed A10 Fusion chip, bringing enhancements to power, capability and communication at a remarkable price. -
APPLE STATEMENT
Building Apple Maps in Canada
Starting in May, and throughout the summer, Apple Maps will be driving across Canada and capturing road details, signage and landmarks. The information collected will be worked on by our teams in Cupertino, California.