It’s a leap year.
5G. A14 Bionic. All‑new design. Ceramic Shield.
LiDAR Scanner.
A Pro camera system optimized for
low light — and pushed even further on iPhone 12 Pro Max.
Save the dates.
iPhone 12 Pro Max
Pre-order starting at 5 o'clock a.m. PST on November 6th
Available November 13th
Blast past fast.
5G. A14 Bionic. All‑new design.
Ceramic Shield.
Edge‑to‑edge
OLED display. Night mode on every camera.
All in two perfect sizes — including the new iPhone 12 mini.
Save the dates.
iPhone 12 mini
Pre-order starting at 5 o'clock a.m. PST on November 6th
Available November 13th
Starting at $1399
Starting at $979
Starting at $849
Starting at $599
With Apple Trade In, you can get credit toward a new iPhone when you trade in an eligible smartphone.3
It’s good for you and the planet.
You can pay less with a trade-in, connect your new iPhone to your carrier, get set up quickly, and chat with a Specialist anytime.
Snap on a magnetic case, wallet or both. And get faster wireless charging.
Get 1 year of Apple TV+ free
when you buy an iPhone.5
Introducing a new fitness experience powered by Apple Watch. Try world‑class workouts on your iPhone, iPad and Apple TV.