Through May 25, get $25 extra credit and save $35–$255 when you trade in an eligible Apple Watch Series 1 or newer device.^◊ Learn more

Apple Watch

Apple Watch Series 6

The future of health
is on your wrist.

Buy

Learn more

Apple Watch SE

Heavy on features.
Light on price.

Buy

Learn more

Which Apple Watch is right for you?

Compare all models

Apple Watch
Series 6
- 44mm or 40mm
  case size
- Always-On Retina display
- GPS + Cellular¹⁸⁷⁴⁶
- GPS
- Blood Oxygen app²¹⁶¹⁰⁵
- ECG app³²⁷¹¹⁶
- High and low heart
  rate notifications
- Irregular heart rhythm notification⁴³¹²⁷
- Supports Family Setup⁸⁵¹¹⁸
  (GPS + Cellular models)
- Water-resistant 50 metres⁶⁹¹^*
Buy
Learn more
Apple Watch

SE
- 44mm or 40mm
  case size
- Retina display
- GPS + Cellular¹⁸⁷⁴⁶
- GPS
- High and low heart
  rate notifications
- Irregular heart rhythm notification⁴³¹²⁷
- Supports Family Setup⁸⁵¹¹⁸
  (GPS + Cellular models)
- Water-resistant 50 metres⁶⁹¹^*
Buy
Learn more
Apple Watch
Series 3
- 42mm or 38mm
  case size
- Retina display
- GPS
- High and low heart
  rate notifications
- Irregular heart rhythm notification⁴³¹²⁷
- Water-resistant 50 metres⁶⁹¹^*
Buy
Learn more

Show your
true colours.

New Pride Edition bands let you
celebrate all year long.

Only at Apple

Pride Edition Braided Solo Loop

$119

Buy

New

Pride Edition Nike Sport Loop

$59

Buy

Apple Fitness Plus

Make your move. A fitness experience powered
by Apple Watch. Try world-class workouts on your iPhone, iPad and Apple TV. And now you can get three months free when you buy an Apple Watch.⁷

Try it free

Learn more

Limited-time offer

Extra savings.
Easy trade-in.

Now through May 25, get extra credit and save $35–$255 when you trade in an eligible Apple Watch Series 1 or newer and upgrade.⁸

Find your trade-in value

Apple Watch Studio

Any case. Any band.
Any style you want. Your watch. Your way.

Now you can pair the classic Hermès case with any
Hermès band to create a signature style. Now you can choose any Nike case and pair any
Nike band for a style that's actively you.

Create your style Create your style Create your style