Apple Offers Premiere Users Easy Switch to Final Cut Pro

MARKHAM, Ontario—July 16, 2003—Apple® today announced an easy new way forAdobe Premiere customers on Mac® or Windows to switch to Final Cut® Expressor upgrade to Final Cut Pro® 4. Starting today through September 20, 2003,Premiere customers have the choice of trading in their disks for a free copyof Final Cut Express, Apple’s industry-leading video editing softwareoptimized for DV, or receiving a $750 (CDN) rebate from the purchase ofFinal Cut Pro 4, the next generation of Apple’s Emmy award-winning editing software for film, HD, SD and DV.

“Professional video editors and film students have chosen Final Cut Pro asthe de facto standard for video editing on any platform,” said Rob Schoeben,Apple’s vice president of Applications Marketing. “We're offering Premierecustomers a unique opportunity to join the party for free or half price.There has never been a better time for Premiere customers to make the switch.”

Additionally, Apple is offering customers who purchase any new Macintosh®computer the opportunity to purchase Final Cut Express at the same time forjust $149 (CDN)—a savings of $300 (CDN) from the suggested retail price.

Video enthusiasts editing in DV can use Final Cut Express to capture, manageand edit digital video and achieve professional results. Final Cut Expressprovides users with the ability to apply transitions, titles and videoeffects in real-time; create composite layers and produce high-qualitygraphics and animations; and perform color correction. Additionally, FinalCut Express projects can be exported for use in iDVD™ or DVD Studio Pro®,saved back to tape, or exported to any QuickTime® format, including MPEG-4.

Final Cut Pro 4 offers a smooth transition for Final Cut Express editors whowant to make the leap to a professional-grade editing system that supportsall formats. Final Cut Pro 4 is packed with more than 300 new featuresincluding RT Extreme for real-time compositing and effects, powerful newinterface customization tools, new high-quality 8- and 10-bit uncompressedformats, full 32-bit floating point per channel video processing, advancedtrimming and timeline tools such as support for dynamic and asymmetricaltrimming, and enhanced audio editing capabilities with multi-track audiomixing and multi-channel audio output. Final Cut Pro 4 also includes fourcomplimentary applications—LiveType for advanced titling; Soundtrack, aninnovative, royalty-free music production tool with over 4,000 royalty-free,professionally-recorded audio loops also available separately for $399(CDN); Compressor for full featured batch transcoding; and Cinema Tools for24 fps capabilities with support for film cut lists and 24-frame EDLs for HDvideo.

Pricing & Availability
The promotion is available worldwide starting today through September 20,2003. Adobe Premiere users upgrading to Final Cut Express simply need tofill out a coupon at , send their Mac orWindows install disks to Apple, and a copy of Final Cut Express will be sentto them. Adobe Premiere users upgrading to Final Cut Pro 4 need to purchasea copy of Final Cut Pro 4 from the Apple Store® (www.apple.com/canadastore),Apple’s retail stores or Apple Authorized Resellers for a suggested retailprice of $1,499 (CDN) then fill out a coupon at, send their Mac or Windows install disks andproof of purchase to Apple, and a $750 (CDN) rebate will be sent to them.Additional terms and conditions apply, see for full details.

Additionally, Apple is offering customers who purchase any new Macintoshcomputer from the Apple Store (www.apple.com/canadastore) and participatingApple Authorized Resellers the opportunity to pick up Final Cut Express forjust $149 (CDN)—a savings of $300 (CDN) over the suggested retail price.

Apple Canada Inc. is headquartered in Markham, Ontario and is a wholly-owned subsidiary of Apple Computer, Inc. Apple products are available at more than 450 Authorized Apple Canada Dealer locations across Canada.

Press Contact:
Tara Hendela
Apple Canada
(905) 513-5853
thendela@apple.com