PRESS RELEASE
September 9, 2009
Apple Premieres iTunes 9
Featuring iTunes LP, Home Sharing, Genius Mixes & Improved Syncing
MARKHAM, Ontario—September 9, 2009—Apple® today introduced iTunes® 9, thelatest version of the world’s most popular software application topurchase, manage and play media, packed with innovative features suchas iTunes LP, Home Sharing and Genius Mixes, as well as a redesignedstore and improved syncing. iTunes 9 makes it easier than ever todiscover, purchase and enjoy your music, movies, TV shows, and apps foriPhone™ and iPod touch® from Apple’s revolutionary App Store. Plus,Home Sharing now lets you easily transfer songs, movies and TV shows toother computers in your home.
“iTunes 9 is a great iTunes release, with innovative features thatmake using iTunes better than ever and iTunes content richer thanever,” said Steve Jobs, Apple’s CEO. “iTunes LP, for example, letsartists share more of their creativity with fans and gives music loversthe feeling of being immersed in an entire album with art, lyrics,liner notes, photos and videos.”
iTunes LP is the next evolution of the music album delivering arich, immersive experience for select albums on the iTunes Store bycombining beautiful design with expanded visual features like liveperformance videos, lyrics, artwork, liner notes, interviews, photos,album credits and more. iTunes LP debuts today with albums includingBob Dylan’s “Highway 61 Revisited,” Norah Jones’ “Come Away With Me,”The Grateful Dead’s “American Beauty” and Dave Matthews Band’s “BigWhiskey and the GrooGrux King: iTunes Pass.” The new iTunes Extrasprovides a similar experience for movies on iTunes with featuresincluding documentaries, deleted scenes, interviews and interactivegalleries. iTunes Extras is now available for select movies including“Twilight,” “Batman Begins,” “WALL-E,” “Iron Man” and “The Da VinciCode.” Customers can enjoy iTunes LP and iTunes Extras on a Mac® or PC.
iTunes 9 also introduces Home Sharing, which lets you easilytransfer music, movies and TV shows among up to five authorizedcomputers in your home. Family members can now view up to five iTuneslibraries on their home network, see only the portion of theselibraries they don’t already have, import their favorite contentdirectly to their own libraries, and automatically add new purchasesfrom other computers into their library.
The incredibly popular Genius feature gets even better with GeniusMixes which are created using the results of over 27 million musiclibraries with over 54 billion songs that have been submitted andanalyzed by Genius. The new Genius Mixes feature is like having a“Genius” DJ that automatically generates up to 12 endless mixes ofsongs from your iTunes library that go great together.
With improved syncing in iTunes 9 and iPhone OS 3.1, you can noworganize your iPhone apps right in iTunes and they will automaticallyappear on your iPhone with the same layout. Plus, syncing music,photos, movies and TV shows is easier than ever with the added abilityto sync music by artist and genre and sync photos by Events and Faces.The iTunes Store on iPhone now features precut ringtone downloads withover 20,000 ringtones priced at just $1.29.
iTunes 9 is available immediately as a free download at www.itunes.ca.
The iTunes Store is the world’s most popular online music, TV andmovie store with a catalog of over 11 million songs, over 50,000 TVepisodes and over 7,500 films including over 2,000 in stunning highdefinition video. With Apple’s legendary ease of use, pioneeringfeatures such as iTunes Movie Rentals, integrated podcasting support,the ability to turn previously purchased tracks into complete albums ata reduced price, and seamless integration with iPod® and iPhone, theiTunes Store is the best way for Mac and PC users to legally discover,purchase and download music and video online.
- Apple, the Apple logo, Mac, Mac OS, Macintosh,iTunes, iPhone, iPod touch and iPod are trademarks of Apple. Othercompany and product names may be trademarks of their respective owners.