PRESS RELEASE November 16, 2010

The Beatles Now on iTunes

All 13 Legendary Beatles Studio Albums & Special Digital Box Set

MARKHAM, Ontario—November 16, 2010—Apple Corps, EMI and Apple® today announced thatthe Beatles, the most influential and beloved rock band in music history, are nowavailable for the first time on the iTunes Store® ( Starting today,the group’s 13 legendary remastered studio albums with iTunes LPs, the two-volume“Past Masters” compilation and the classic “Red” and “Blue” collections areavailable for purchase and download on iTunes® worldwide as either albums orindividual songs. Fans can also get a special digital “Beatles Box Set” featuringthe “Live at the Washington Coliseum, 1964” concert film, a worldwide iTunesexclusive which captures the Beatles’ very first US concert.
“We’re really excited to bring the Beatles’ music to iTunes,” said Sir PaulMcCartney. “It’s fantastic to see the songs we originally released on vinyl receiveas much love in the digital world as they did the first time around.”
“I am particularly glad to no longer be asked when the Beatles are coming toiTunes,” said Ringo Starr. “At last, if you want it—you can get it now—The Beatlesfrom Liverpool to now! Peace and Love, Ringo.”
“We love the Beatles and are honoured and thrilled to welcome them to iTunes,” saidSteve Jobs, Apple’s CEO. “It has been a long and winding road to get here. Thanks tothe Beatles and EMI, we are now realizing a dream we’ve had since we launched iTunesten years ago.”
“In the joyful spirit of Give Peace A Chance, I think it is so appropriate that weare doing this on John’s 70th birthday year,” said Yoko Ono Lennon.
“The Beatles on iTunes—Bravo!” said Olivia Harrison.
“The Beatles and iTunes have both been true innovators in their fields,” said EMIGroup CEO Roger Faxon. “It’s a privilege for everybody at EMI to work with SteveJobs and with Apple Corps’ Jeff Jones and their teams in marking a great milestonein the development of digital music.”
Each of the Beatles’ 13 legendary remastered studio albums, including “Sgt. Pepper’sLonely Hearts Club Band,” “Revolver,” “The Beatles [The White Album]” and “AbbeyRoad” include iTunes LPs, which create an immersive album experience with abeautiful design and expanded visual features including a unique mini-documentaryabout the creation of each album. The two-volume “Past Masters” compilation and theclassic “Red” and “Blue” collections are also available.
Single albums are available for purchase and download for $12.99 each, double albumsfor $19.99 each and individual songs for $1.29 each.
The special digital “Beatles Box Set” ($149) contains the 13 remastered studioalbums with iTunes LPs and all mini-documentaries, “Past Masters,” and the “Live atthe Washington Coliseum, 1964” concert film, a worldwide iTunes exclusive whichcaptures the Beatles’ very first US concert in its entirety. In addition, Beatlesfans can stream and view the “Live at the Washington Coliseum, 1964” concert filmfrom iTunes for free for the remainder of this calendar year.
Apple Corps Ltd. was founded by The Beatles in 1968 to look after the group’s ownaffairs. The London-based company has administered the catalogue of The Beatlesreleases of the 1960s that have sold to date more than 600 million records, tapesand CDs. Since the 1990s, Apple has piloted new Beatles projects that have becomebenchmarks for pioneering accomplishment and which have included The BeatlesAnthology projects, the 29-million selling album The Beatles 1, The Beatles LOVEshow and CD and the 09/09/09 release of The Beatles Remastered catalogue and TheBeatles Rock Band game. Further information on The Beatles’ projects can be found
EMI Music is one of the world’s leading music companies, representing artistsspanning all musical tastes and genres. Its record labels include Angel,Astralwerks, Blue Note, Capitol, Capitol Latin, Capitol Nashville, EMI Classics, EMICMG, EMI Records, EMI Records Nashville, Manhattan, Parlophone and Virgin.
Apple designs Macs, the best personal computers in the world, along with OS X,iLife, iWork, and professional software. Apple leads the digital music revolutionwith its iPods and iTunes online store. Apple is reinventing the mobile phone withits revolutionary iPhone and App Store, and has recently introduced its magical iPadwhich is defining the future of mobile media and computing devices.
Press Contact:
Tara Hendela
Apple Canada
(905) 513-5853
Moira Bellas
MBC PR for Apple Corps Ltd.
+44 207 483 9213
Dylan Jones
(212) 492-1230

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