AirPods feature high-quality sound, voice-activated Siri, an available wireless charging case, and free personalized engraving.
macOS Sonoma brings stunning screen savers, desktop widgets, new ways to share work and web apps, along with fun personalization tools and Game mode.
Maps is packed with smart features that make getting to and getting the most out of your destination fast and easy.
iOS 17 brings new features for more expressive communication, simplified sharing and a new full-screen experience for your iPhone.
iPadOS 17 makes iPad more personal and capable, with a redesigned Lock Screen, interactive widgets, enhanced PDFs and seamless sharing in Messages.
The App Store gives people around the world a safe and trusted place to discover apps that meet our high standards for privacy, security and content.
Buy iPhone accessories from Apple, including iPhone cases, Lightning adapters, docks, headphones, speakers and more.
See how these companies use our powerful tools with third-party applications for a seamless post-production experience.
Compare features and technical specifications for iPhone 15 Pro, iPhone 15 Pro Max, iPhone 15, iPhone 15 Plus, iPhone SE and many more.
Apple is constantly improving the built-in technologies designed to keep your personal information safe.
A superpowerful chip. A superstar camera. A leap in battery life. A fast 5G connection. A pocket-size 4.7” design.
AirPods (3rd generation). Personalized Spatial Audio, Adaptive EQ, longer battery life and sweat and water resistance — all in a stunning design.
Get $55 - $350 off a new Apple Watch SE when you trade in an Apple Watch. Available with cellular and GPS connectivity. Buy at apple.com.
Get $55 - $350 off a new Apple Watch Series 9 when you trade in an Apple Watch. Available with cellular and GPS connectivity. Buy at apple.com.
Get $55 - $350 off a new Apple Watch Hermès when you trade in an Apple Watch. 41mm or 45mm Stainless steel case, available with cellular + GPS.
Get $55 - $350 off a new Apple Watch Ultra 2 when you trade in an Apple Watch. 49mm Titanium case and cellular connectivity. Buy at apple.com.
Give students the power and flexibility to bring every subject to life with Apple.
iCloud+ is the seamless and connected iCloud experience you love, with even more storage, privacy and ways to stay connected with friends and family.
Powerful. Beautiful. Durable. Check out the new iPhone 15 Pro, iPhone 15 Pro Max, iPhone 15 and iPhone 15 Plus.
Our most capable chip in a smartwatch ever. A magical way to interact with your Apple Watch. And a display that’s twice as bright.
View all technical specifications for iPhone 15 and iPhone 15 Plus.
AirPods Max combine high-fidelity audio with industry-leading Active Noise Cancellation, Adaptive EQ, Spatial Audio, and free engraving.
Trade in your iPhone, iPad, Mac, Watch or any other device for credit towards a new one, or recycle it responsibly for free with Apple Trade In.
View all technical specifications for iPhone 15 Pro and iPhone 15 Pro Max.
Meet Dezmond Blair, Elena Galluzzo, and Jawaher Shaman, three winners of Apple’s 2024 Swift Student Challenge.
View all technical specifications for iPhone 13.
View all technical specifications for iPhone 14 and iPhone 14 Plus.
Apple Watch SE has powerful connectivity, fitness, health and safety features, and is available in three case colours. It’s a better value than ever.
Find out where you can buy an iPhone, how you can prepare for your iPhone arriving, how to activate your iPhone and how to transfer your numbers.
Shopping on the Apple Site lets you take advantage of exclusive features such as iPod engraving, Mac customisation and certified refurbished products.