iPhone 17e

Feature stacked.
Value packed.

iPhone 17e, horizontal side and front exterior, black colour, iPhone 17e, horizontal side and back exterior, soft pink colour

View pricing

Pre-order starting 3:15 am NZDT on the 5th of March

Available starting on the 11th of March

View pricing

Pre-order starting 3:15 am NZDT on the 5th of March

Available starting on the 11th of March

iPhone 17e, Front exterior, black colour, partial front screen, side exterior shows Action, volume buttons, iPhone 17e, back exterior, soft pink colour, single camera, side exterior shows side button

Get the highlights.

Built to last. Durable Ceramic Shield 2 front with
3x better scratch resistance.¹
Long battery life.
Fast charging with USB‑C
and now with MagSafe.²
48MP Fusion camera.
Next-generation portraits.
256GB starting storage.
Latest-generation A19 chip. Powerful AAA gaming, 4K streaming and more.
iOS 26 and Apple Intelligence.³
Effortlessly helpful every day.

Value packed

Say hello to a good buy.

iPhone 17e comes with many of the same great features as iPhone 17 at a wallet-friendly price. Packed with the same enhanced scratch resistance of Ceramic Shield 2, the latest-generation A19 chip, a 48MP Fusion camera, fast MagSafe wireless charging, USB‑C and storage starting at 256GB. It’s a whole lot of iPhone. For a lot less.

iPhone 17e, front exterior, soft pink colour, partial view of back exterior of iPhone 17e showing the camera

Durable design

Designed to
go the distance.

iPhone 17e, front exterior with Ceramic Shield 2, side exterior, white colour, buttons: Action, volume

Beautiful — and built to stay that way — iPhone 17e is designed with a durable aluminium frame and has Ceramic Shield 2 on the front, providing 3x better scratch resistance than iPhone 16e.¹ Tougher than any smartphone glass, it protects your iPhone so you don’t have to sweat the dings and drops. iPhone 17e also has USB‑C for charging — and for connecting to Apple devices and a wide variety of accessories.

View in your space

3x better
scratch resistance with Ceramic Shield 2¹

Now with MagSafe.

iPhone 17e enables wireless charging up to 15W, compared to 7.5W with iPhone 16e. That means when you need to charge, it’s easy, convenient and fast. And with built-in magnets, you can easily snap into a family of accessories including chargers, cases and more.²
Stunning display.

The 6.1-inch Super Retina XDR display⁴ makes photos pop with colour, and text sharp and easy to read. A new seven-layer antireflective coating reduces glare even in bright sunlight.
Face ID.

Use Face ID to securely unlock, sign in to apps and pay with just a glance.
Action button.

A customisable fast track to your favourite feature. Long press to launch the action you want — Silent mode, Translation, visual intelligence⁵ and more.
Colours.

iPhone 17e comes in three beautiful colours. Choose timeless black or white, or a new blush-worthy soft pink.

Performance and battery life

Blasts and lasts.

iPhone 17e showing a static image of an MLB baseball game on Apple TV

Stream Monarch: Legacy of Monsters on Apple TV with a subscription

Thanks to the A19 chip — the same generation that powers the iPhone 17 line-up — iPhone 17e has next-level power and performance that make everything you do feel fast and fluid, now and for years to come. The C1X modem is up to 2x faster than the C1 modem in iPhone 16e. Together with A19, it makes all the things you love — from streaming to AAA gaming — smooth and responsive. And with the leading power efficiency of Apple silicon and great battery capacity, iPhone 17e gets long battery life. Up to 26 hours of video playback so you can go, go, go all day.⁶

Up to 50% charge in 30 minutes with a 20W power adapter or higher⁷

Up to 2x faster CPU

Up to 2.2x faster 4‑core GPU

Up to 9 more hours video playback⁶

48MP Fusion camera

Perfect your portraits.

The versatile 48MP Fusion camera on iPhone 17e has the capabilities of two advanced cameras in one. So you can capture super-high-resolution photos and cinema-worthy 4K videos with exceptional detail, or use the 2x Telephoto to zoom in with optical quality. And with next-generation portraits, you can capture frame-worthy portraits more easily than ever.

Next-generation portraits feature in use, focused on a dog

Next-generation portraits. Capture the moment in photos and turn them into beautiful portraits later by adding a background blur after the shot. You can even change the focus point to highlight subjects on the move, like kids or pets.

2x Telephoto feature in use, zooming in on two people hugging

2x Telephoto. Zoom in on your subjects up to 2x with optical quality and keep going up to 10x.

Photo of a man sitting on a beach, Clean Up tool in use, highlighting a person to be removed from the background of the photo

Clean Up. Remove unwanted distractions. Available on all the latest iPhone models, it’s a photo editing tool that stays true to the original intent of the photo.⁸

Low-light and Night mode photography. Capture sharp, detailed and bright images with natural colours, even when it’s dark.

Still photo from a 4K video, showing video capture options including resolution and frame rate

4K video. Record cinema-worthy 4K 60 fps video in Dolby Vision with automatic wind noise reduction. Use Audio Mix to adjust the way voices sound in your videos. And film multiple scenes in just one shot using pause and record.

So much more storage.
So many more memories.

With storage starting at 256GB — that’s 2x more than iPhone 16e and 4x more than iPhone 12 — you’ll have more space for what matters. From super-high-resolution photos to 4K videos to your favourite apps, games and more, there’s plenty of room for everything you love, now and in the future.

256GB starting storage⁹

iPhone 17e, front exterior, showing many photos in Photos library

All in the family

All the must‑haves.
All on iPhone.

Three iPhone 17e devices, front exterior, screenshot featuring Writing Tools in use, Lock Screen showing a photo of a person, and Messages app sending messages via satellite

The latest iPhone models come with lots to love. Fast, secure connections with Wi‑Fi, 5G connectivity¹⁰ and eSIM.¹¹ Safety features like Crash Detection¹² and Emergency SOS via satellite¹³ designed to give you peace of mind. Helpful Apple Intelligence features like visual intelligence⁵ to make your everyday easier. And iOS for seamless ways to share photos and files, connect with friends and family, and more.

Connectivity.
Peace of mind in your pocket.

Emergency SOS via satellite.

If you try calling emergency services for urgent help but don’t have mobile reception or Wi-Fi, you can use iPhone to text emergency services over satellite.¹³

See how Emergency SOS via satellite works
eSIM.

A built-in eSIM provides seamless connectivity, flexibility, convenience and better security without the need for a physical SIM card — perfect for travelling.¹¹

Learn more about eSIM
Crash Detection.

Hardware sensors and advanced motion algorithms can detect a severe crash and call for help if you can’t.¹²
Find My.

Securely share your location with friends and family, even if you’re without mobile reception or Wi-Fi.

iOS and Apple Intelligence.
Effortlessly helpful every day.

Learn more about iOS and Apple Intelligence

Call Screening.

Automatically answers unknown callers. Once they share their name and reason for calling, your phone rings and you decide if you want to pick up.¹⁴
Clean Up.

Remove unwanted distractions. Available on all the latest iPhone models, it’s a photo editing tool that stays true to the original intent of the photo.⁸
Live Translation.

Automatically translate texts in Messages¹⁵, and get live translated captions in FaceTime and spoken translations in the Phone app.¹⁶

Available in selected languages.
Liquid Glass.

The iOS design reflects and refracts what’s beneath it in real time, dynamically adapting to your content across apps and devices.
Visual intelligence.

Search, ask questions and take action with the content on your iPhone screen.⁵
Genmoji.

Make a Genmoji in the keyboard to match any conversation. Want to create a sloth with a light bulb? Got it. Just provide a description.
Sound and Name Recognition.

If you’re Deaf or hard of hearing, you can train your device to listen for certain sounds, like a smoke alarm or your name, and get notified when they’re detected.

Worth the upgrade? You’ll love it.

A few ways iPhone 17e gives you more.

Up to 2x faster CPU performance

Up to 9 more
hours video playback⁶

Ceramic Shield 2 front with 3x better scratch resistance¹

Two advanced cameras in one. 48MP super-high-resolution photos.

4x starting storage 256GB

Fast wireless charging and accessories with MagSafe²

Up to 2x faster CPU performance

Up to 13 more
hours video playback⁶

Ceramic Shield 2 front with 3x better scratch resistance¹

Two advanced cameras in one. 48MP super-high-resolution photos.

4x starting storage 256GB

Fast wireless charging and accessories with MagSafe²

Up to 1.6x faster CPU performance

Up to 9 more
hours video playback⁶

Ceramic Shield 2 front with 3x better scratch resistance¹

Two advanced cameras in one. 48MP super-high-resolution photos.

4x starting storage 256GB

Crash Detection¹²

Up to 1.5x faster CPU performance

Up to 11 more
hours video playback⁶

Ceramic Shield 2 front with 3x better scratch resistance¹

Two advanced cameras in one. 48MP super-high-resolution photos.

4x starting storage 256GB

Fast wireless charging and accessories with MagSafe²

Upgrading is easy. Apple Specialists are here to help.

Smiling Apple Specialist with an approachable demeanour

Guided Shopping. Want help with your purchase? Give us a call and let an Apple Specialist be your guide.

Shop with a Specialist online

Personal Setup. From help with transferring your data, photos and files to help with connecting to your carrier and more, a Specialist can walk you through setting up your new iPhone in free, one-on-one sessions. Get help online.

Learn more about Personal Setup

Accessories.
Get attached to your favourite.

Shop iPhone accessories

Instant attraction.

MagSafe accessories attach to iPhone magnetically and securely, like the MagSafe Wallet for keeping your credit cards and ID close at hand.²
Express yourself.

Protect your iPhone by snapping on a Clear Case and let the colour of your iPhone shine through. Or pop on a Silicone Case, which comes in six beautiful colours.
Get carried away.

Available in stunning complementary colours, the Crossbody Strap pairs with Apple Silicone Cases so your iPhone goes wherever you go, hands-free.

Upgrade to iPhone

Why Apple is the best
place to buy iPhone.

Shop iPhone

Ways to Buy

Pay over time.

Get the Apple products you love with monthly financing options.
Personal Setup

Meet your new iPhone with Personal Setup.

Jump into online sessions with a Specialist to set up your iPhone and discover new features.

Personal Setup

Jump into online, one‑on‑one sessions.

When you buy your new iPhone directly from Apple, you’ll get access to Personal Setup. In these guided online sessions, a Specialist can walk you through setup and data transfer, or focus on features that help you make the most of your iPhone. Best of all, you can join whenever works for you, from wherever you are.
Learn more about your new iPhone
Delivery

Free delivery.

Get free delivery direct to your door.
Guided Shopping

Shop online with an Apple Specialist.

Apple Specialists are here to answer your questions about all things Apple. Shop live online with an Apple Specialist today.

Guided Shopping

Shop with a Specialist

When you shop online, our Specialists can help you pick something perfect.
Shop with a Specialist online
Apple Store App

Explore a shopping experience designed around you.

Use the Apple Store app to get a more personal way to shop.

Apple Store App

Shop in the Apple Store app, tailored specifically for you.

Get personalised product recommendations, compare models, access Your Saves and track your orders. And, opt in today to get updates on new products, promotions, flexible payment options and store events.
Download the Apple Store app

Get personalised product recommendations, compare models, access Your Saves and track your orders. And, opt in today to get updates on new products, promotions, flexible payment options and store events.

Scan the QR code to get started.

Why Apple is the best
place to buy iPhone.

Shop iPhone

Ways to Buy

Pay over time, interest‑free.

0% interest plans available. Monthly repayments. T&Cs, fees and charges apply.
Personal Setup

Meet your new iPhone with Personal Setup.

Jump into online sessions with a Specialist to set up your iPhone and discover new features.

Personal Setup

Jump into online, one‑on‑one sessions.

When you buy your new iPhone directly from Apple, you’ll get access to Personal Setup. In these guided online sessions, a Specialist can walk you through setup and data transfer, or focus on features that help you make the most of your iPhone. Best of all, you can join whenever works for you, from wherever you are.
Learn more about your new iPhone
Guided Shopping

Shop online with an Apple Specialist.

Apple Specialists are here to answer your questions about all things Apple. Shop live online with an Apple Specialist today.

Guided Shopping

Shop with a Specialist.

When you shop online, our Specialists can help you pick something perfect.
Shop together with a Specialist
Delivery

Free Delivery.

Get free delivery direct to your door.
Apple Store App

Explore a shopping experience designed around you.

Use the Apple Store app to get a more personal way to shop.

Apple Store App

Shop in the Apple Store app, tailored specifically for you.

Get personalised product recommendations, compare models, access Your Saves and track your orders. And, opt in today to get updates on new products, promotions, flexible payment options and store events.
Download the Apple Store app

Get personalised product recommendations, compare models, access Your Saves and track your orders. And, opt in today to get updates on new products, promotions, flexible payment options and store events.

Scan the QR code to get started.

Keep exploring iPhone.

Explore all iPhone

New iPhone 17e
- soft pink
- White
- Black
- +more
Feature stacked.
Value packed.

Currently viewing, iPhone 17e
View pricing
6.1 inches

Super Retina XDR display⁴
- 48MP Fusion camera system
- 48MP Fusion Main
- not applicable
- A19 chip
- 4‑core GPU with Neural Accelerators
Up to 26 hours video playback⁶

Apple Intelligence³
iPhone 17
- Lavender
- Sage
- Mist Blue
- White
- Black
- +more
Even more delightful.
Even more durable.

Learn more Buy
6.3 inches

Super Retina XDR display⁴
- 48MP Dual Fusion camera system
- 48MP Fusion Main
- 48MP Fusion Ultra Wide
- A19 chip
- 5‑core GPU with Neural Accelerators
Up to 30 hours video playback⁶

Apple Intelligence³

Compare all iPhone models

iPhone 17e and the environment.

Learn more in our Product Environmental Report (PDF)

Made with 30% recycled materials by weight.

Recycled Materials

Our approach.

Using recycled materials, like 85 per cent recycled aluminium in the enclosure, reduces the need to mine new materials, which avoids the carbon emissions and environmental impacts of mining.
Learn more in our Product Environmental Report (PDF)

How you can help.

You can protect the earth’s precious resources by passing down or recycling devices and accessories you no longer use.
Learn more about recycling
Manufactured with 55% renewable electricity.

Renewable Electricity

Our approach.

Using electricity from renewable sources like wind and solar across our global supply chain — instead of fossil fuels — significantly reduces carbon emissions from manufacturing Apple products.
Learn more in our Product Environmental Report (PDF)

How you can help.

You can extend the lifespan of your batteries and Apple products by using Optimised Battery Charging. It works by learning your charging habits and delaying the final charge — from 80 per cent to 100 per cent — until you are likely to need it.
Learn more about Optimised Battery Charging
Ships in 100% fibre-based packaging.

Package and Ship

Our approach.

iPhone 17e comes in a 100 per cent fibre-based box as part of our commitment to remove plastic from the packaging of all Apple products.
Learn more in our Product Environmental Report (PDF)

How you can help.

New Apple products come in paper packaging that’s 100 per cent fibre-based. In most places, you can put the entire box into your household recycling bin.
Learn more about recycling

Our values lead the way.

A plan as innovative as our products.

We’re committed to bringing net emissions to zero across our entire carbon footprint by 2030.

Learn more about environment
Privacy. That’s Apple.

Privacy is a fundamental human right. Every product and service is designed to help keep your data safe and secure.

Learn more about privacy
Innovation that’s accessible by design.

Our products and services are designed for everyone, with built-in features to help you do what you love, your way.

Learn more about accessibility

iPhone 17e

Now with MagSafe.

Stunning display.

Face ID.

Action button.

Colours.

So much more storage. So many more memories.

Emergency SOS via satellite.

eSIM.

Crash Detection.

Find My.

Call Screening.

Clean Up.

Live Translation.

Liquid Glass.

Visual intelligence.

Genmoji.

Sound and Name Recognition.

Worth the upgrade? You’ll love it.

Upgrading is easy. Apple Specialists are here to help.

Instant attraction.

Express yourself.

Get carried away.

Switching from Android to iPhone is simple.

Ways to Buy

Personal Setup

Delivery

Guided Shopping

Apple Store App

Ways to Buy

Personal Setup

Guided Shopping

Delivery

Apple Store App

New iPhone 17e iPhone 17e

iPhone 17 iPhone 17

Made with 30% recycled materials by weight.

Manufactured with 55% renewable electricity.

Ships in 100% fibre-based packaging.

A plan as innovative as our products.

Privacy. That’s Apple.

Innovation that’s accessible by design.

iPhone

So much more storage.
So many more memories.

Switching from
Android
to iPhone
is simple.

New iPhone 17e

iPhone 17