Apple cares about protecting your personal information. Learn more about our commitment to protecting your privacy and about our corporate policies.
Apple products are designed to protect your privacy, because privacy is a fundamental human right.
Introducing Apple Watch Ultra 2. Rugged and capable, with the brightest Apple display, carbon-neutral case and band combinations, and new band colours.
iPadOS 17 makes iPad more personal and capable, with a redesigned Lock Screen, interactive widgets, enhanced PDFs and seamless sharing in Messages.
Apple is constantly improving the built-in technologies designed to keep your personal information safe.
Do more using Mac with other Apple devices. Make phone calls, send text messages, hand off files, copy and paste, and automatically unlock your Mac.
iOS 17 brings new features for more expressive communication, simplified sharing and a new full-screen experience for your iPhone.
Mac lets you work, play and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Expanded Protections for Children.
Attach AirTag to everyday items, like your keys or a backpack, to easily keep track of them in the Find My app.
Apple’s 2024 Environmental Progress Report shows the company has reduced its greenhouse gas emissions by more than 55 per cent since 2015.
https://www.apple.com/nz/newsroom/2024/04/apple-cuts-greenhouse-emissions-in-half/
Learn about the Apple privacy technologies and controls designed to keep your devices and data secure.
Powerful, and compatible with everything you need for higher education and more. Apple devices work together so you can focus on what matters.
It’s quick and easy to switch from Android to iPhone. Trade in your smartphone for credit. And transfer your stuff with a few taps.
iPhone has the world’s most popular camera. Great battery life. And it’s designed to last and hold its value. You can easily transfer your stuff, too.
It’s quick and easy to switch from Android to iPhone. Trade in your smartphone for credit. And transfer your stuff with a few taps.
It’s quick and easy to switch from Android to iPhone. Trade in and you could get credit. And transfer your stuff with a few taps.
Every Apple device includes powerful, intuitive apps to help you create, connect and get things done on Mac, iPad, iPhone and more.
Apple 2030 is our plan to use recycled and renewable materials, clean electricity, and low-carbon shipping to bring our net emissions to zero.
An incredibly powerful chip. A superstar camera. A leap in battery life. A fast 5G connection. A pocket-sized 4.7″ design.
iPad is so versatile, it’s more than up to any task. Get things done in both fun and powerful ways with iPad.
iPad is so versatile, it’s more than up to any task. Get things done in both fun and powerful ways with iPad.
iPad is so versatile, it’s more than up to any task. Get things done in both fun and powerful ways with iPad.
iPad is so versatile, it’s more than up to any task. Get things done in both fun and powerful ways with iPad.
iPad is so versatile, it’s more than up to any task. Get things done in both fun and powerful ways with iPad.